George Lois revolutionized the advertising world. As the head of four successful ad agencies, he saved MTV in the '80s, launched VH1 and had millions driving their cars to Jiffy Lube. He thought up the name Lean Cuisine and made Tommy Hilfiger a household name with just one ad. But Lois's talents reach well beyond the advertising/marketing realm. He created Esquire's legendary covers from 1962 to 1972, and his poignant, provocative and brutally honest cover art called attention to the Vietnam War and racism in a turbulent America -- and just last year were acquired for the Museum of Modern Art's permanent collection. Among his many achievements, Lois was inducted into the Art Directors Hall of Fame, the One Club Creative Hall of Fame, and earned lifetime achievement awards from the American Institute of Graphic Arts and the Society of Publication Designers. He has published several books about his career including George, Be Careful, The Art of Advertising, $ellebrity and his latest, George Lois on his Creation of the Big Idea, which was published by Assouline in 2008.
"A young, black senator from the land of Lincoln, with a white mother from Kansas, a black Kenyan father, born in Hawaii, then raised in Indonesia and Hawaii, whose qualities of obvious intelligence, controlled temperament, and communicative skills (as well as having been against the unlawful invasion of Iraq), Barack Obama was a no-brainer choice for a hopelessly frustrated American electorate. In effect, the American people transformed the mean, warlike symbol of Uncle Sam, into an image the whole world could look upon with hope and admiration.
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