See All the Fall 2022 Fashion Campaigns Here
Fashion

See All the Fall 2022 Fashion Campaigns Here

All of the season's latest men's and women's fashion ads in one place, from Prada to Moschino to Fendi.

PĪFERI Fall 2022 Campaign

Courtesy of PIFERI

Vegan shoe label PIFERI's new campaign features a vintage 1987 Lamborghini Countach 1987 and model Chiara Sampaio.

Versace Timepieces Fall 2022

Versace Medusa Infinite collection (Courtesy of Versace)

Coperni Fall 2022 Campaign

Photography: Oliver Hadlee Pearch

Coperni enlisted some tiny helpers for its Fall campaign. The babies model the brand's signature Swipe bags as well as miniature logo t-shirts, hoodies and furry coats.

KNWLS Fall 2022 Campaign

KNWLS enlists Julia Fox for their Fall 2022 campaign, captured through Elizaveta Porodina's painterly lens.

“Julia is an icon of our time who embodies our values; strong, unapologetic, and authentic. Collaborating with Julia and watching her transform in front of Elizaveta’s lens was thrilling and a perfect combination of fierceness – she exudes power and resilience which is the energy we strive for with every collection. Spending time together, we realised how much we have in common, both feeling that we’ve had a lot to overcome in our respective fields. This shoot gave us the chance to come together and create something meaningful, which we’ll always remember.”— Charlotte Knowles and Alexandre Arsenault, KNWLS

Prada Linea Rossa Fall 2022 Campaign

Photography: Norbert Schoerner

Prada's performance brand, Linea Rossa, captures a fusion of city living and winter mountain terrains for its Fall 2022 campaign, led by TikTok powerhouse Chali D'Amelio.

Jonathan SImkhai Fall 2022 Campaign

Courtesy of Jonathan Simkhai

January Jones, actress and longtime friend of Jonathan Simkhai, stars in the designer's new campaign in a series of intimate studio photographs.

Dsquared2 Fall 2022 Campaign

Photography: Alasdair McLellan

Dsquared2's new campaign captures the boho-adventurer style of the Fall 2022 collection in an intimate, group setting context.

Mackage Fall 2022 Campaign

Photography: Drew Vickers

Music trailblazer and fashion icon Lil' Kim fronts her first campaign for Mackage wearing the brand's new Monogram collection. "I love doing things people don’t expect,” she says of partnering with the luxury outerwear brand. "When the team reached out to me to collaborate on launching their first monogram, it just felt true to me. They knew and understood the history of my style and most iconic looks and built campaign looks around that."

Acne Studios Fall 2022 Campaign

Photography: Paul Kooiker

Rosalía took time out of her busy touring schedule to shoot her first campaign for Acne Studios. She's been wearing the brand frequently since appearing at the "Tonight Show" in a look from the label's Fall 2022 collection, just a few days after that collection debuted on the Paris runway. "We felt Rosalía was the perfect fit, because she has a unique ability to shape shift through time, history and culture, all with a contemporary lens," said Jonny Johansson, Creative Director of Acne Studios.

Canada Goose Fall 2022 Campaign

Photography: Annie Leibovitz

Canada Goose heads to the highlands of Northern Scotland for its Fall campaign featuring the all-female cast of Jodie Turner-Smith, Soo Joo Park and Khadijha Red Thunder posing against the landscapes' raw beauty and wearing the brand's new parkas, vests, jackets and coats.

Helmut Lang Fall 2022 Campaign

Photography: Hugo Comte

For Volume I of Helmut Lang's "As Seen By" campaign series with Hugo Comte, the French photographer wanted to produce images featuring powerful women in suiting. This season, the stars are transgender twins Margo and Madelyn Whitley, whom the brand chose for their advocacy for self-expression and acceptance surrounding gender identity and fluidity.

Paco Rabanne Fall 2020 Campaign

Photography: Stef Mitchel,

Julien Dossena, Paco Rabanne's creative director, says he "wanted the conceptual feeling of the runway to come through in this campaign" and "to show how such soft and fluid clothes can create an impression that is at once protective and freeing.”

GCDS Fall 2022 Campaign

Courtesy of GCDS

Shot under shadow in Paris, photographer Pierre-Ange Carlotti illuminates Elsa Hosk as his gothic go-to in keeping with the season’s Fall 2022 runway show, all wrapped up in that collection's most dazzling haunts.

Heaven by Marc Jacobs Fall 2022 Campaign

Photography: Harley Weir

Doja Cat and Pamela Anderson make their Heaven by Marc Jacobs debut as the faces of the brand's Fall 2022 campaign, a collaboration between artists like Eri Wakamaya, Mimi Wade, Online Ceramics and more. The cast also includes Charli XCX, Kyle MacLachlan and Dev Hynes. During New York Fashion Wee, Heaven by Marc Jacobs will host a party in Brooklyn with performances by Doja Cat, Charli XCX, Kaytranada and Pink Pantheress.

Dunhill Fall 2022 Campaign

Courtesy of Dunhill/ Scott Gallagher

Luxury menswear label Dunhill captures modern Britishness and its nuanced style codes in "Uniform," its Fall 2022 campaign, which features models sporting the brand's signature tailoring and outwear set against Regency-style interiors.

"This collection is a return to a certain discipline and tradition, yet there is always a simultaneous sense of British subversion within what we do and in the person who might wear Dunhill," said creative director Mark Weston. "I wanted to represent that here."

Coach Fall 2022 Campaign

Courtesy of Coach/ Juergen Teller

Coach's Fall 2022 is created in collaboration with photographer Juergen Teller and artistic duo Mint + Serf featuring a cast sourced from street casting and an open call on Coach’s social channels.

Kith Fall 2022 Campaign

Photography: Mark Seliger

Jerry Seinfeld, comedy legend and Queens College alumni, is entering his streetwear era as the new face of Kith for the brand's new campaign where he wears letterman jackets, sweat suits and New York caps from the brand's Fall 2022 collection.

H&M Fall 2022 Campaign

Courtesy of H&M

After launching its Hotel Hennes concept last season, H&M reveals Brasserie Hennes for its Fall 2022 campaign, inspired by Paris' signature brasseries. Naomi Campbell, Jill Kortleve, Jordan Barrett and Paloma Elsesser are among the faces.

Neiman Marcus Fall 2022 Campaign

Courtesy of Neiman Marcus

Titled Live Your Luxury, Neiman Marcus' brand new, company-wide endeavor encompasses all that it means to be proud of oneself — and purely in the moment.

Burberry Fall 2022 Campaign

Photography: Inez and Vinoodh

Burberry reunites with photography duo for their men's and women's Fall 2022 campaign styled by Lotta Volkova. The campaign also features members of The Compton Cowboys, a Black-owned LA-based non-profit organization. As part of their partnership, Burberry will provide a donation to support their mission to uplift local African-American communities by combatting stereotypes and building lasting skills through equestrianism and a connection to the outdoors.

Michael Kors Collection Fall 2022 Campaign

Photography: Inez and Vinoodh

The Michael Kors Collection campaign captures the hustle and bustle of New York City with models Adut Akech and Rianne Van Rompaey. "For fall, I wanted the collection to echo the energy and big city glamour of New York, when you’re out on the town,” Kors says. “The clothes and accessories are really everything you need for stepping up, stepping out and making an entrance.”

DKNY Fall 2022 Campaign

Photography: Sam Rock/ Courtesy of DKNY

DKNY tapped a diverse cast of talent including model and climate champion Quannah Chasinghorse, Olympic fencer Miles Chamley-Watson, rockstar and activist Julia Cumming, and global singer-songwriter Yendry for its latest ad campaign titled “TODAY I FEEL.” The campaign celebrates and supports the emotional comfort of all those who share and wear exactly how they’re feeling.

Alexander McQueen Fall 2022 Campaign

Photography: Paolo Roversi/ Courtesy of Alexander McQueen

Alexander McQueen enlists photographer Paolo Roversi to shoot its latest campaign featuring models Awar, Lucia, Florence, Celina, Wang and Achenrin.

Tamara Mellon Fall 2022 Campaign

Courtesy of Tamara Mellon

Supermodel Helena Christensen is the face of Tamara Mellon's Fall 2022 campaign. "I first met Helena working on a British Vogue shoot in Venice in the 90’s, very early in my career in fashion," Mellon says. "I have always admired Helena’s work and outstanding personal achievements — for me her elegance and unique sense of style make her the quintessential Tamara Mellon woman."

Loewe Fall 2022 Campaign

Photography: David Sims/ Courtesy of Loewe

Models pose against giant pumpkins in Loewe's latest campaign, the same pumpkins featured in the brand's Fall 2022 runway set.

Proenza Schouler Fall 2022 Campaign

Photography: Tim Elkaim/ Courtesy of Proenza Schouler

Bella Hadid and Julia Nobis star in Proenza Schouler's Fall 2022 campaign.

Valentino Fall 2022 Campaign

Photography: Michael Bailey-Gates

Zendaya and Lewis Hamilton are the faces of Valentino's Pink PP campaign, the name of the same Fall 2022 collection that debuted on the runway in March where both stars sat front row. True to theme, everything in the images is pink, from the walls and floor to the clothes and accessories.

Canada Goose Fall 2022 Campaign

Courtesy of Canada Goose

Cole Sprouse returns to direct Canada Goose's Fall 2022 campaign, shot in the snow-capped mountains, icy blue rivers and extraordinary landscapes of Alberta.

Guess Fall 2022 Campaign

Photography: Tatiana Gerusova/ Courtesy of Guess

The Guess Fall 20200 advertising campaign sees the brand off to explore the history-steeped streets of Granada, Spain with models Kim Dammer, Nina Kostić, Lidia Santos, Mario Ermito and Xavier Grey.

Balmain Fall 2022 Campaign

Courtesy of Balmain

Balmain's new campaign shot by Mert and Marcus features models Lila Moss and Aweng Chuol sporting the brand's armor-themed Fall 2022 collection against some rocky canyons and sunken green steps.

Opening Ceremony Fall 2022 Campaign

Photography: Alien Wang/ Courtesy of Opening Ceremony

Opening Ceremony's Fall collection is a playful and cheeky homage to food, with pieces and swimwear sporting various food motifs like milk cartons and vegetables.

Casablanca Fall 2022 Campaign

Photography: Hugo Comte/ Courtesy of Casablanca

At 58, Nicolas Cage, is going from Hollywood star to model for his first fashion campaign. The National Treasure actor is the new face of Casablanca, the luxury label that blends French-Moroccan après-sport style and leisure, starring in the brand's new campaign alongside models Alton Mason and Anok Yai. Designer Charaf Tajer said that Cage recently purchased a Casablanca shirt at the Maxfield LA pop-up store and developed a "true love and understanding of the brand."

Blumarine Fall 2022 Campaign

Photography: Petra Collins/ Courtesy of Blumarine

Late-aughts supermodel Sasha Pivovarova is the new face of Blumarine as she fronts the brand's Fall ads styled by Lotta Volkova (who also styles their buzzy runway shows) and photographed by Petra Collins' signature neoteric and feminist lens. Collins captures the model lounging atop a barbie pink car submerged in the backyard pool of a white retro house.

Miu Miu Fall 2022 Campaign

Photography: Tyrone Lebon/ Courtesy of Miu Miu

Miu Miu picks up right where it left off with school-girl motifs, argyle sweaters, double-waistband shorts and, yes, miniskirts from the brand's Fall 2022 show for its new campaign. Returning for the Fall ads are regulars Emma Corrin (her third Miu Miu campaign in a row), Sydney Sydney (she fronted the brand's first bag campaign earlier this year) and, for the first time, Emily Ratajkowski, who memorably wore the brand's famous cropped shirt and skirt set to last year's CFDA Awards.

Loro Piana Fall 2022 Campaign

Photography: Mario Sorrenti/ Courtesy of Loro Piana

Portraits of models Mona Tougaard, Edie Campbell and Leon Dame by Mario Sorrenti are captured against the beautiful outdoor landscapes of Brittany in Northern France for this Loro Piana campaign.

Self-Portrait Fall 2022 Campaign

Photography: Zoë Ghertner/ Courtesy of Self-Portrait

Gigi Hadid is the face of Self-Portrait's new campaign, which captures the supermodel roaming the streets of New York City. She follows in the footsteps of her sister Bella, last season's Self-Portrait campaign star. "I've always wanted to capture a day in the life of the Self-Portrait woman," said creative director Han Chong. "Gigi was the perfect woman to bring this idea to life."

Versace Fall 2022 Campaign

Photography: Mert & Marcus/ Courtesy of Versace

Lily James, nearly unrecognizable in dark lips, bleached brows and blunt bangs, fronts Versace's new campaign where the brand's Greca Goddess bag is front and center. "When Lily got in front of the camera she transformed!" said Donatella Versace. "Wearing the collection unlocked her own personal attitude and she took on a new energy and power. That’s exactly how you should feel when wearing Versace!”

Fendi Fall 2022 Campaign

Photography: Craig McDean/ Courtesy of Fendi

Bella Hadid stars in Kim Jones’ Fall 2022 ads for Fendi, whose collection was inspired by Delfina Delettrez and the wardrobe of Fendi Women. The collection reworks and pairs geometric prints and sartorial styling. “It’s a wardrobe designed for every aspect of a woman’s life, for every generation,” Jones says. “And it all started with Delfina.”

Fendi Men's Fall 2022 Campaign

Photography: Bruno Staub/ Courtesy of Fendi

The Fendi Men's campaign — under the creative direction of Italian artist Nico Vascellari — thrusts "old world elegance into the New Roaring Twenties" with a collection of neo-dandy riffs on perennial classics against a backdrop of yellow and pink shades.

Moschino Fall 2022 Campaign

Photography: Steven Meisel/ Courtesy of Moschino

Moschino's elaborate Fall 2022 collection, complete with candelabra headpieces, grandfather clock dresses and birdcage adornments, gets the Steven Meisel treatment for the campaign, which sees models like Imaan Hammam, Iris Law and Shalom Harlow sitting for group portraits shot in grayscale against piles of covered furniture.

Prada Fall 2022 Campaign

Photography: David Sims/ Courtesy of Prada

Hunter Schafer and Kendall Jenner star in Prada's new women's campaign for Fall — both walked the brand's runway show in Milan earlier this year. Schafer, with slicked back hair, is wearing the ribbed tank outfit with sheer embellished skirt while Jenner sports a feathered jacket. Each of them are juxtaposed a seemingly random object but one that means something personal to each model, a concept explored in the men's campaign as well.

Prada Men's Fall 2022 Campaign

Photography: David Sims

Prada's love affair with male actors continues once again with Jeff Goldblum, who went viral earlier this year after the Jurassic Park star walked for the brand's menswear show in Milan. He returns as the face of Prada's Fall 2022 men's campaign, shot by David Sims while juxtaposed to a teddy bear. Rami Malek and Damson Idris make up the rest of the cast.

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Story by Andrew Nguyen / Creative Direction by Tiolu Enitan / Photography by Dax Reed