It's Called Fashion!: LE SSERAFIM Gets Cozy

It's Called Fashion!: LE SSERAFIM Gets Cozy

BYAndrew NguyenSep 24, 2024

"It's Called Fashion" is PAPER's monthly roundup of the newest arrivals, capsules, collaborations and campaigns. Keep scrolling to see September's biggest fashion news.

Gelato Pique, the luxurious Japanese leisure and loungewear brand, opened their first flagship store in Seoul, and to celebrate the occasion, the brand released a global campaign with K-pop group LE SSERAFIM, who are currently storming the charts with the song, "CRAZY." The collaboration also showcases the group's members in the brand's Fall collection, debuting exclusive pieces that will only be available as part of the collab and store announcement.

Available now at gelatopique.us.

Photos courtesy of Gelato Pique

Ganni's Fall 2024 Campaign Stars Christina Ricci

GANNI unveiled its Fall 2024 campaign featuring actress Christina Ricci in a series of character portrayals highlighting the multifaceted GANNI Girl: the Protagonist, the Free-Spirit and the Unconventionalist. The campaign also features the brand’s latest products, including the Bou Bag and the Apo-G handbag, alongside ready-to-wear. "I had so much fun with GANNI on set. Being able to play around with the characters and take a more humorous approach to the multi-dimensional nature and many expectations of modern women was an interesting part of the campaign experience," Ricci said in a press release. "With GANNI, there is a genuine celebration of individual women and their idiosyncrasies — so as an actress, I really enjoyed bringing that to life in the campaign."

Available October 9 at GANNI stores worldwide and GANNI.com.

Photography: Zhenya and Tanya Posternak
Styling: Vanessa Reid

K.NGSLEY Unveils Latest Campaign, “C2”

K.NGSLEY unveiled its latest campaign, called “C2,” shot by Clifford Prince King. The project was a year in the making and showcases the talent of an entirely Black gay creative team, like makeup by Yanni Pena and casting and styling by Torian Lewin. Models include Romani Myers, Max Janis, Chris Jordan, Rafael Roque, Delvin Wintour, Manny Udume, Max Janis and Bryce Smithe.

Photography: Clifford Prince King

ZARA and Harry Lambert Collaborate on a New Collection

Fashion stylist Harry Lambert and ZARA released their second collaboration with a fun collection, called "Cutie Circus." The 70-pieces all share a sense of joy inspired by places like a circus, a seaside coast and a theme park. Lambert also brought his signature references from the past into the collection with vintage-inspired pieces. There's polka-dot shirts and tie sets, oversized tartan outerwear, striped tees and more.

Available now at ZARA.com.

Photos courtesy of ZARA

Onitsuka Tiger Announces Brand Ambassador Conan Gray

Japanese brand Onitsuka Tiger presented its Fall 2024 campaign featuring brand ambassador Conan Gray throughout Los Angeles in colorful outfits. In commemoration of the 75th anniversary month of the brand, the styling mixes archive items like track tops with the newest collection.

Photos courtesy of Onitsuka Tiger

Dior Presents the New Lady Dior Campaign With Jisoo

Creative director Maria Grazia Chiuri revisited the iconic Lady Dior bag with a new interpretation, with a new campaign starring Dior's ambassador for fashion and beauty, Jisoo, who embodies the modern femininity of the brand. With some rock star vibes, the South Korean singer and actress wears different versions of the Lady Dior.

Photography: Bibi Borthwick

"LoveFrom, Moncler" Launches

The "LoveFrom, Moncler" collection just launched, marking Jony Ive’s first-ever venture into outerwear. The collaboration is founded upon the friendship and mutual respect between Jony, Remo Ruffini and their respective teams at LoveFrom and Moncler, with the collection combining Ive's influential design with Moncler’s technicality to create exclusive fabrics, special design details and a reinvention of the button. “Who I work with has become more important to me than what I work on,” Ive, founder of LoveFrom, said in a press release. “Our collaboration has been wonderfully simple and joyful. We have learnt so much from each other and I am particularly happy this modest collection marks the beginning of a longer term collaboration.”

Photos courtesy of Moncler

Troye Sivan Wears Custom Pandora at Madison Square Garden

On September 23rd, Troye Sivan wore a custom Pandora Charms belt on stage during the SWEAT tour with Charli XCX, featuring Pandora's latest BE LOVE charm collection.

Photography: Henry Redcliffe and Marc Forné