It's Called Fashion!: H&M Gets Bratty With Charli XCX

Fall 2024 marks a new chapter for H&M with a special collection full of rich tones, tailoring details and vintage-inspired silhouettes. Created by photographer Sam Rock and director Albert Moya, the campaign features musicians, models and cultural icons like Charli XCX, Arca, Lila Moss, Ajus Samuel, Loli Bahia, Wali Deutsch, Okay Kaya, Bibi Breslin, Alewya, Sage Elsesser, Sega Bodega and Lux Gillespie.

"The A/W 2024 collection is all about the joy of great fashion, H&M Creative Director Jörgen Andersson said in a press release. "Music is an area where experimentation, individuality and flair have always thrived, so it makes perfect sense for H&M to be paying tribute to the intersection between style, sound and self-expression."

Available September 12 at hm.com.

Photography: Sam Rock

Rihanna Is Dior's Newest Queen

For the first time in 20 years, J'adore Dior has a new face. The campaign, shot by Steven Klein in Versailles, features Rihanna in a pearl choker and golden gown embroidered with pale sequins, both created by Maria Grazia Chiuri, with L’Or de J’adore created by Francis Kurkdjian, Dior Parfums Creative Director.

Photo courtesy of Dior Parfums

"Brat Summer" is nowhere near being over as SKIMS unveils its latest campaign, starring Charli XCX . Shot by Petra Collins, the dreamy images capture the musician's carefree, rebellious energy as she poses in new cotton rib and cotton fleece styles.

"SKIMS empowers people to feel confident in their own skin, which is the essence of Brat," said Charli XCX in a press release. "I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream, and I was so excited to get on set and wear these timeless, sexy pieces. Also the puppies were beyond cute."

Photography: Petra Collins

For its fall 2024 campaign, Gap casted Troye Sivan and the dance group CDK Company, with direction and choreography by Sergio Reis. Titled “Get loose,” the campaign was shot by Dan Martensen and showcases dancers in baggy and loose fit denim, inspiring free movement and personal style, performing original choreography to Thundercat's song "Funny Thing."

"Being part of the Gap campaign and wearing their denim feels like a perfect fit," Sivan said in a press release. "Dance has become a staple in my life, giving me confidence and a sense of timeless cool. I'm honored to be part of something that embodies such effortless style and self-expression."

Photography: Dan Martensen

Kurt Geiger unveils their fall 2024 campaign starring Emily Ratajkowski to introduce its Chelsea collection, as the brand continues to grow and evolve as it expands internationally and expands its customer base.

"Emily has a strong sense of style and incredible personal confidence – and really, that’s why she is the face of our new Chelsea collection," Rebecca Farrar-Hockley, Chief Creative Officer of Kurt Geiger, said in a press release. "Chelsea, with its feminine, curved lines is an ode to the modern woman. Through her work as a NY Times best-selling author, model, actress and entrepreneur Emily is a formidable advocate for female inclusivity and empowerment."

Photography: Laura Coulson

Steve Madden Unveils Fall 2024 Campaign Starring PAPER's Own Mickey Boardman

Steve Madden's fall 2024 campaign, "Never Miss A Beat," captures the essence of the New York City experience in all its gritty charm and bustling streets, from the skateboard culture and fearless street fashion to subway performers, hotdog vendors and the rat sightings. Guest appearances even include Steve Madden, The Green Lady, Richie Rich, Lady Bunny, Lynn Yaeger, George Papoutsis, Seth Phillips and PAPER's very own Mickey Boardman.

In & Other Stories' fall 2024 campaign, Nadia Lee Cohen photographs, directs and models in a series of portraits that capture her personal and artistic vision of the new fall collection.

Available now at stories.com.

Photography: Nadia Lee Cohen

Moose Knuckles announces Amelia Gray Hamlin as the new face of its fall 2024 campaign and the third iteration of its "Bunny" line, ushering in a new era of style and innovation and kicking off the brand's first collection designed in partnership with Global Artistic Director, Carlos Nazario.

"The campaign embodies the spirit of the evolution of Moose Knuckles – it is about sophistication, refinement and utilitarianism expressed in a way that is modern, cozy and sexy," Nazario said in a press release. "It is about luxury that doesn’t take itself too seriously. Beautifully crafted objects that feel simultaneously familiar and fresh. Amelia is the perfect protagonist for this collection. Bold, soulful, talented, resilient and crazy fun; she is the Moose Knuckles woman embodied."

Available now at mooseknuckles.com.

Photography: Carin Backoff

UGG Unveils "Feels Like Ugg" Campaign

Ugg launches the next chapter of "Feels Like Ugg," the campaign that explores how the power of individual expression can create inspiration, community and a sense of global connection. Shot in Seoul, South Korea the fall 2024 iteration captured a global cast including Alex Consani, Hanni from NewJeans, Karabo Poppy Moletsane, Leah Dou, Phil Oh, Precious Lee and Young Mazino.

“Feels Like UGG is a celebration of how we are more than iconic products and experiences. We are a brand that makes you feel good inside and out,” said Anne Spangenberg, President of Ugg & Koolaburra by Ugg at Deckers Brands, in a press release. "That feeling is unique and welcomes you to be comfortable in your self-expression, building connection and community where you can be your most authentic self. At Ugg, we celebrate this connection and community, so self-expression is comfortable for all."

Photography: Samuel Bradley

Evian,the official water of the US Open for more than three decades, and Humanrace by Pharrell Williams will launch a limited-edition tennis-inspired collection. The all-gender capsule is made from 100 percent natural fibers and includes a cropped french terry quarter zip, a mock neck, a drop shoulder t-shirt, a cap, and an expandable carry-all bag.

"Every piece in this line reflects my belief that being well is a lifestyle,” said Pharrell Williams in a press release. "Water’s the essence of life, right? We can’t live without it. So it’s only natural for Humanrace and evian to come together for this collaboration. It’s all about celebrating what keeps us connected, mindful and moving."

Available August 24 at humanrace.com.

Photos courtesy of Humanrace

Louis Vuitton announces "Fall," a men’s capsule collection releasing in September 2024, rooted in the dandy elegance that Pharrell Williams has brought to the brand. Building on the philosophy introduced by Williams for the runway collection in June 2024, the capsule focuses on macro versus micro visions of color, construction and surface decoration. The capsule is also inspired by the late South Korean painter Park Seo-Bo. known for his minimalist yet graphically impactful lines, which can be seen across ready-to-wear, leather goods and shoes.

And celebrating their 20th anniversary, when he collaborated with Nigo under the creative direction of Marc Jacobs, the LV Millionaires aviator sunglasses are being reintroduced by Williams. The line is now in two frame shapes: one that closely reinterprets the original (the 1.0) and a carbon fiber model with silver LV-engraved hinges and damier-patterned metal strips across its topside (the 3.0).

Photos courtesy of Louis Vuitton

For COS's Fall 2024 campaign, photographer Karim Sadli embraces the brand's timeless and elegant aesthetic with a diverse roster of talent: Academy Award nominee, actor and playwright Colman Domingo, actor Christopher Abbott, singer Aidan Bissett, model and actor Mariacarla Boscono (who closed the brand's Spring Summer runway in Rome this spring), as well as models Rianne Van Rompaey, Taemin Park, Dara Gueye, Awar Odhiang and Chu Wong.

Photography: Karim Sadli

Photographed by Jamie Hawkesworth in Lisbon, Portugal, Tory Burch tapped Vittoria Ceretti, Mona Tougaard and Chu Wong for its newest campaign, which explores volume, silhouette, texture and the evolution of the brand's signature accessories.

Photography: Jamie Hawkesworth

Tory Burch herself also hosted a party at the Mercer Street flagship in celebration of the launch of a limited-edition capsule collection, a continuation of photographer Walter Schels photorealistic cat prints which were first seen in the Resort 2024 collection. The campaign features Maude Apatow and her cat Dolly photographed at a corner store in SoHo, a tribute to the iconic New York City shops and their resident cats. Tory Burch partnered with Animal Haven and 20 percents of the evening’s proceeds were donated
to the organization.

Guests enjoyed pet portraits by illustrator Joana Avillez, balloon animals by artist Robert Moy of Brooklyn Balloon Company and cocktail candy rings by artist Maayan Zilberman with a DJ set by Mona Matsuoka. Guests included Tory Burch, Beanie Feldstein, AnnaSophia Robb, Meredith Duxbury, Sophia Roe, Beverly Nguyen, Maayan Zilberman, Maria Georgas, Remi Bader, Vanessa Hong, Ashtin Earle, Indira Scott, Ian Bradley, Alina Timo, Hunter Abrams, Romilly Newman, Lauren Servideo, Diana Veras, Willa Bennett, Dede Lovelace, Ian Jeffrey, Luca Fresko, Jackie Shuya Tan, Erica Cloud, Sage Adams, and others.

Available now at Tory Burch Mercer Street, Melrose Avenue, Miami Design District and toryburch.com.

Photography: Sansho Scott, courtesy of BFA

Neiman Marcus Presents "The Art of Fashion"

For its Fall 2024 campaign, called "The Art of Fashion," Neiman Marcus pays homage to cinematic style and Hollywood glamour. Captured by Tyler Mitchell, the campaign stars actors Ayo Edebiri and Colman Domingo, journalist Amy Fine Collins, model and content creator Alex Consani, model Roberto Sipos, and longtime Neiman Marcus client Alexis Stiles.

Photos courtesy of Neiman Marcus

Sonos Ace and Sporty & Rich Launch Limited Edition Headphones 

Sonos and Sporty & Rich teamed up on limited edition headphones. It's great timing given the US Open, and as tenniscore has become a trend both on and off the court because of labels like Emily Oberg’s Sporty & Rich. The brand has a sophisticated and chic aesthetic, which is why it's perfect match for Sonos’ headphones, named Sonos Ace.

“My Sonos Ace headphones have become a wardrobe staple for me this summer,” said Emily Oberg, founder of Sporty & Rich, in a press release. “I never leave home without them, which is why I’m so excited to partner with Sonos to introduce the Sonos Ace x Sporty & Rich Limited Edition headphones, fall’s must-have accessory offering the perfect blend of style and performance. With top notch sound, timeless design, and all day comfort, the Sonos Ace x Sporty & Rich Limited Edition headphones represent the epitome of elegance meets practicality – a winning combination that has been true to the core of the Sporty & Rich brand since the beginning.”

Available now at sportyandrich.com.

Photos courtesy of Sonos

H&M and Anamika Khanna joined forces to celebrate the Indian designer's eclecticism and knack for fusing glam and craftsmanship with tailoring and loungewear with a capsule collection inspired by the fashion of India.

"I've always felt Indian fashion gets lost when interpreted by the rest of the world," Khanna said in a press release. "Often, our fashion — in terms of the culture, the heritage of the craft and textile embroideries — is regarded as costume or not wearable or modern enough. Things have changed a lot, and this collection with H&M allows me to take something Indian and make it global and contemporary."

Available now at hm.com.