Founded in collaboration with former Estée Lauder Executive Sarah Creal, the official website launched over the weekend after dropping several hints and teasers on the official Victoria Beckham Beauty Instagram.
Additionally, the former Spice Girl has promised to keep her eponymous cosmetic label cruelty-free with a sleek, 100% environmentally friendly packaging.
Although a full line is still in the works, the current range of products includes four Smoky Eye Brick eyeshadow palettes, four crystal-infused Lid Lustre eyeshadows and three Satin Kajal Liners.
In talking with theThe Guardian, Beckham said the brand was "just scratching the surface," and expanded on her aspirations to target the wellness industry. ""I always say that it's about living a really healthy lifestyle. I like to have fun — I like a glass of wine and I like a glass of tequila – but I also really look after myself," she said. "I talk a lot on my channels about the vitamins I take, about the working out, about my whole lifestyle. So that's what's next — wellness. It's not about skincare that makes you look younger, it's about being the best version of yourself."
The current line of products are available to purchase on VictoriaBeckhamBeauty.com and are priced between $26 to $54.
Photo via BFA