FILA Has a New Dance Challenge With Your Favorite TikTok Stars

FILA Has a New Dance Challenge With Your Favorite TikTok Stars

BYPaper MagazineDec 16, 2020

This article is a sponsored collaboration between FILA and PAPER

This year has been rough no doubt, but FILA's new dance challenge #UpTheBeat will make your day a bit better — and help make a difference. The brand's dance was choreographed by The Williams Family, the award-winning brothers, who you've seen compete on America's Got Talent and World of Dance, and it's set to SAINt JHN's 2020 single, "Gorgeous."

PAPER and FILA joined forces on the #UpTheBeat challenge with some of our favorite TikTok dance stars: Brian Esperon, the choreographer who famously created that "WAP" dance; and Amanda LaCount, who started out on America's Got Talent and just last year danced in Rihanna's Savage x Fenty show. FILA's larger campaign also features big-name talent, including Ava Michelle from Netflix's Tall Girl and World of Dance superstar Kaycee Rice.

FILA is donating up to a total of $50,000 in support of World Central Kitchen's COVID-19 Relief Fund when users create videos and join the #UpTheBeat challenge.

Check out our video, below, where TikTok stars show you how to #UpTheBeat in FILA's latest looks.


NEW #UPTHEBEAT CHALLENGE FROM FILA 🗣️ Tiktok icons @besperon and @amanda_lacount bodied this 🥵#ad

♬ Gorgeous (Clean) [Official] - SAINt JHN

Direction/DP: Olivier Lessard
Choreography: The Williams Brothers
Production: Peter Schwab
Hair: Dritan Vushaj
Makeup: Dana Delaney
Styling: Ariel Leon-Coeur
Local Prod: Cookie Walukas