Tinashe on How To Stay 'Nasty' This Summer

Tinashe on How To Stay 'Nasty' This Summer

By Erica Campbell
Jul 12, 2024

Have you or someone you love been a nasty girl this summer? Looking for someone to match your freak?

Well, so has Tinashe, the singer behind the viral "Nasty" hit track and our summer muse. Speaking of inspiration, Urban Outfitters recently tapped the star for the Shift Happens Back-to-school campaign, and PAPER was there Wednesday night at New York City's Chelsea Factory as the campaign came to life.

After walking through multiple rooms made to inspire design ideas and elicit grins (or maybe that was just the wine and adorable to-go bouquets?), we took some time to chat with Tinashe and ask her firsthand how to survive this scorching summer heat while looking good and keeping it "nasty." Her answers didn't dissapoint.

Watch our interview, exclusive shots of her performance (yes... she does the TikTok dance) and get your summer survival guide straight from Tinashe, below.

@papermagazine

@Tinashe spills all the tea on her song of the summer, keeping it nasty in this heat and if she’s team edward or jacob at the @Urban Outfitters space shift event 🙂‍↕️❤️

Tell us about your collab with Urban Outfitters. Why did you want to get involved?

This collaboration has been super fun because I built my own "match my freak fort," which is so cute. I'm still looking for someone to match my freak. Urban Outfitters has been a great brand to collaborate with because they're super to expressing your individuality, and I feel like my personality could really come through today. So, it's very cool.

What's your advice for keeping it cute while still keeping it "Nasty" in the summer heat?

The summer heat is very intense so to enjoy the summer heat while keeping it nasty but keeping it cute at the same time you definitely have to wear some tiny little shorty shorts. These shorts are up my butt crack, but that's exactly the way it should be during the summer.

Tell us about your new album. What can fans expect?

My upcoming album Quantum Baby is coming soon, August 16. I'm very excited about it. It's definitely a journey through different genres. I love to play with different sounds and different vibes. I think the old fans will love some of the music that feels very nostalgic as well.

@papermagazine

song of the summer queen @Tinashe performing at @Urban Outfitters last night in NYC 😍😍😍 #nasty

What's your song of the summer?

My song of the summer is "Nasty," obviously. I have to pick her. She's just been slaying all summer.

Team Jacob or team Edward?

This is an OG question, but I've always been team Jacob since day one. I never really saw the hype with Edward. I just never found his pasty glittery skin attaractive... that's just me.

Photography: Elvin Abril

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