Nothing kicks off the holidays like a caviar bump. On Wednesday night, Siegelman Stable and Alessa came together for a special closing party to celebrate their December pop-up store in SoHo, New York. Guests — like Jeff Wahlberg, Scot Louie, Emely Moreno, Spencer Thomas, Marissa Pelly and Sienna Hubert-Ross — all stopped by to enjoy Italian aperitivo, artisanal cocktails and plenty of caviar until the tin ran dry.
Siegelman Stable launched in 2020 to honor founder Max Siegelman’s horse racing family business. What began as a small project for close friends has evolved into a much larger cult-favorite fashion business, with a portion of all proceeds dedicated to equine therapy programs. The signature logo that covers their clothes is inspired by Max’s father, Robbie Siegelman, a successful horse trainer and the brains behind Siegelman Racing Stable.
At 10 Greene Street, Siegelman Stable’s pop-up played host all month long to a series of intimate parties centered around a long dining table as a way to continue building community around their brand. From wine tastings with basketball star Carmelo Anthony to guest embroidery by Victoria Rose Adrian, the different activations all took place inside the luxe space, which they decorated entirely in a royal blue color palette, on the walls, curtains and carpet.
As guests mixed, sipped champagne and snapped photos, they were able to also shop Siegelman Stable clothes and accessories – most notably, the “Siegelman Core” Stable Hat you’ve seen all over NYC that they featured in rows immediately at the pop-up’s front entrance like wall art.
"The purpose of having a longterm pop-up for the first time, was to program it out and bring our community together with others," Max tells PAPER. "To close it out, partnering with Alessa to fulfill our dream tablescape of food for the holidays was a no brainer. They created 'Siegelman’s Table' in a way we could only imagine."
Photography: Izzy Robertti
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