Lacoste Lights Up Paris

The shoe, which brings together Lacoste’s sporty heritage with a fashion-forward design, comes in color block options like black, grey and bold green. They were presented throughout the Lightclub, at the center of the space like artworks themselves, and decorating a bookstore with titles specially designed using the Neo Shot colorways. Names like Tom Wood, Omer Arbel and James Turrell, the “master of light” himself, were on shelves alongside matching sneakers.

For an exclusive preview, special guests from all over the world stopped by the Lacoste Lightclub on February 27, from fashion favorite Alexander Roth to model and TikTok sensation Calum Harper.

Art, music and fashion all came “together on the same court,” as Lacoste said, opening up a special pit for attendees to dance together to DJ sets and watch live performances. Choreographer Nicolas Huchard brought the Neo Shot campaign to life on stage, dancing with XiaoYi Liu. Sienna Spiro, Jo La Green and Smino were the kick-off musical guests, all wearing Lacoste and singing songs that fittingly lit up the crowd in the heart of Marais.

While sipping cocktails and enjoying light bites, they filled all floors, creating social content with the various installations from artists Clara Daguin, Jules Gorget, Olivier Ratsi, Tundra and Canyaon that explored “the powerful evolution from shadow to light.” Discover the featured talent and their Lacoste Lightclub work, below.

Clara Daugin "From Light To Line"

Jules Gorget "Terraforma OOO"

Olivier Ratsi "Into"

Tundra "Row"

Canyaon "Ace Stitch"

Photos courtesy of La Clef Production