Hours before the Lacoste show at Paris Fashion Week, fans already began lining up outside the venue entrance in hopes of seeing the front row slowly arrive and snapping pics from behind the security gates. Among the VIPS (Venus Williams, Alton Mason, Wisdom Kaye) was HEYOON, the South Korean pop artist and Now United alum, who was experiencing her first-ever Fashion Week (and celebrating her birthday on the same day).
HEYOON wore head-to-toe Spring 2025 Lacoste: a delicate mint green set, with the iconic crocodile embroidered across the front. Her leather bag featured the same illustration, modeled after a vintage Lacoste shopping bag sourced and reimagined by Lacoste Creative Director Pelagia Kolotouros. Finished with dangling logo earrings, cream leather boots and HEYOON’s soft pink hair gently framing her face, the international performer looked perfect for the occasion.
Below, HEYOON brings PAPER through the day, from getting ready at her hotel to previewing Lacoste's new collection backstage.
Photos courtesy of HEYOON
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