Cult streetwear Hood By Air has released an experimental short film, The Prologue, that precedes its upcoming runway show in mid-July. Directed by Roger Guardia, the film explores classic HBA archetypes and continues the brand's long-awaited comeback.
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The teaser film is the latest release in the brand's Prologue collection—its first project since 2017—which began earlier this year with an editorial starring Naomi Campbell and will culminate in a runway presentation. Continuing the brand's relaunch in April, Oliver released "Veteran," a collection of toned-down ready-to-wear with utilitarian notions and design details.
Anonymous Club—a creative studio under the umbrella of HBA—produced the film that highlights the brand's commitment to reimagining the worlds of ready-to-wear, music and the arts. The brand also released the 16-minute mixtape featured in the video— a booming mix of house beats and ambient noise. If the visualizer is any indicator of what is to come for the brand, expect a lot of tactical separates, HBA classics and reworked silhouettes.
See the trailer, below.
Photos courtesy of Hood by Air
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