This Nail Brand Topped Google's 2019 Beauty Searches

This Nail Brand Topped Google's 2019 Beauty Searches

While Google's top 2019 red carpet searches came as no surprise (Billy Porter and Cardi Bi), its biggest beauty searches for the year are not exactly what we expected. To start, the top worldwide beauty query didn't have to do with doing your eyebrows, some bizarre cosmetic procedure, or even a viral trend, but instead the independent nail brand Color Street.

The brand, inspired by New York's "nonstop energy and wildly colorful fusion of cultures," offers a range of nail colors, and nail art designs both "direct to Independent stylists and ultimately to clients."

The top search had specifically to do with the application of "nail wraps" or nail strips, that provide base, color, and top coat "with the bonus of no drying time!" The vibrant shades further claim to offer a "glossy finish" that looks good for up to 10 days.

"With exclusive nail art designs, glitters, solids, and even French manicures, we have the most brilliant nail collections ever for whatever the mood or occasion — from fun to formal, elegant to edgy," the official description reads.

Here's the full Google End of Year beauty list:

how to apply color street nails
how to apply fake lashes
how to apply blush
how to apply toner
how to apply liquid foundation
how to apply individual lashes
how to apply coconut oil to hair
how to apply self tanner
how to apply mascarahow to apply primer

Fore more top google search trends in fashion, food, art, politics, and entertainment, click here.

Photo via Instagram


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Story by Joan Summers / Interview by Trixie Mattel / Photography by Hector Clark / Styling by Genesis Webb / Makeup by Doniella Davy / Hair by Faye Celeste