The duo, comprised of Neil Tennant and Chris Lowe, was photographed by David Sims wearing clothing from Dior's newest collection. The SS18 show, made in collaboration with French artist
, was also a celebration of Van Assche's tenth anniversary with the label. Actor Charlie Plummer, who replaced Kevin Spacey in
All the Money in the World
, also appears in the campaign alongside a trio of new models.
The Pet Shop Boys also provided the soundtrack for the campaign video, with their 1988 single "Heart" playing alongside retro visuals. Their duo's single "
West End Girls
" became a new millennial favorite after making a comeback on the GTA playlist.