Paris' first-ever digital Haute Couture Week gets underway from July 6–8 this season, with most brands on the calendar slated to present some sort of video of their Fall 2020 couture collections in lieu of a traditional runway show.
For Christian Dior, this will take form as a short film by Italian filmmaker Matteo Garrone (he recently directed an adaptation of Pinocchio), who was approached by creative director Maria Grazia Chiuri for the project.
Among other things, the film will capture the various petites mains working behind the scenes in the atelier to create Dior's haute couture collection. Catch a preview here and be among the first to watch the video, below, which will go live starting at 8:30 AM ET on Monday, July 6. It will also be able to view afterwards at Dior.com
Photo via Getty
From Your Site Articles
- Dior Will Stage Its Cruise 2021 Runway Show in Lecce, Italy - PAPER ›
- Visit Christian Dior's "Designer of Dreams" Exhibit Online - PAPER ›
- Celebs Still Wear Dior's Iconic Bar Jacket 73 Years Later - PAPER ›
Related Articles Around the Web