Rihanna and Lola Leon Star in a Campaign Together for the First Time

Rihanna and Lola Leon Star in a Campaign Together for the First Time

Last September's Savage x Fenty Vol. 3 show saw Lourdes Leon make her runway debut for the lingerie label, where she wore a latex number and showed off her dancing skills.

This time she's back for the brand's Valentine's Day campaign, which she stars alongside models Tess McMillan, Quannah Chasinghorse, Nyja and more. She also poses with founder Rihanna, making this the first time they star in a fashion campaign together.

The V-Day ads are titled Love On The Edge (yes, that's a cheeky nod to "Love on the Brain") and feature styles from their new Glossy Flossy and Lace’d Up collections and #SavageXFentyBeauty Gloss Bomb Heat in Lavender Savage. The campaign comes after Savage x Fenty recently announced their first-ever brick-and-mortar retail location in Las Vegas this month, with more store openings planned iin Los Angeles, Houston, Philadelphia and DC this year.

Leon, whose background is in dancing, has also been making waves as a model in recent years, walking the runway for brands like Bottega Veneta, Versace and Mugler and starring in campaigns for Marc Jacobs and Stella McCartney x Adidas. She also has some strong opinions about the current fashion landscape.

"I feel like there’s such a lack of personal style, like actual style that doesn’t have to do with trends or TikTok," she said in recent PAPER cover story. "Cause when something’s in, everybody is wearing it. Or everybody that’s trendy, but trendy for the masses. Because of TikTok and trends on social media, there’s so many different iterations of the same jacket or the same."

"I don’t know if it can go back now because of what social media has done to fashion, but I think that’s what it needs: [to be] based on the individual and how they choose to dress and live their lives," she added. "If they want to follow this algorithm of what’s trending, right now, then fashion will never be cool."

See the rest of the new Savage x Fenty campaign, below.

Photos courtesy of Dennis Leupold for Savage X Fenty