The Glistening, Shimmery Universe of Paco Rabanne

The Glistening, Shimmery Universe of Paco Rabanne

Mar 05, 2020

Shortly after presenting Paco Rabanne's Fall 2020 collection in Paris, Creative Director Julien Dossena's retro-futuristic vision for the heritage label got another showing this week with the opening of a new store in the French capital.

While you can expect to see plenty of the brand's signature references throughout — metal mesh, mirrored surfaces, chainmail assemblage — there's also a strong digital component, as well thanks to hi-res window displays, installations and immersive screens on each level.

The entire Paco Rabanne universe is on full display, with Dossena's critically acclaimed ready-to-wear collections for women (and menswear, which debuted last season), accessories and fragrances all under one roof. Categories like Spring 2020's colorful '70s pop-inspired clothes and the brand's Pacollection scents all get special treatment.

The new Paco Rabanne store is open now in Paris on 54 rue du Faubourg Saint-Honoré.

Photos courtesy of Paco Rabanne