It's Called Fashion!: Patricia Field, the New Face of Balenciaga

It's Called Fashion!: Patricia Field, the New Face of Balenciaga

BYAndrew NguyenJan 25, 2024

"It's Called Fashion" is PAPER's monthly roundup of the newest arrivals, capsules, collaborations and campaigns. Keep scrolling to see January's biggest fashion news.

Balenciaga Releases Closet Campaign

Photographed and directed by duo Inez & Vinoodh, Balenciaga celebrates the Le City Bag, first launched in 2000, with a new campaign starring some very familiar faces. Newly announced brand ambassador Kim Kardashian poses in her own closet, while actresses Roh Yoon Seo and Nicola Peltz, model Paloma Elsesser, costume designer and stylist Patricia Field and style influencer Devon Lee Carlson occupy different "museum-like" closets. The campaign also includes other favorite bags, Le Cagole and the Hourglass.

SKIMS Announces Lana del Rey as Its 2024 Valentine

SKIMS announced the return of their Valentine's shop, with Grammy-nominated singer-songwriter Lana del Rey as the face of the campaign. British artist and photographer Nadia Lee Cohen's cinematic aesthetic pairs perfectly with Lana's romantic Americana glamour. The musician was recently announced as a headliner for Coachella 2024 and her latest album, Did You Know That There's a Tunnel Under Ocean Blvd, received 5 Grammy nominations.

“I’ve been a big fan of SKIMS since the beginning, so being featured in their Valentine’s campaign is so exciting,” said Lana Del Rey in a press release. “Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do.”

The SKIMS Valentine’s shop will include over 29 limited-edition collections of intimates, sleep sets, loungewear and more. Lana is styled in key pieces from the collection including the Fits Everybody bodysuit, the heart-print Sleep set and the new Woven Shine dress.

Available on January 23rd at and select retailers including Nordstrom, Holt, Harrods, Selfridges, Lane Crawford, Ounass and David Jones.

Photography: Nadia Lee Cohen

Gentle Monster Presents 2024 Collection

Gentle Monster presents its 2024 collection with a dreamy campaign by photographer Elizaveta Porodina, showing its take on the goggle-shaped frame with futuristic wrap-around shapes and an expanded colorway to add to the stacked lineup of eyewear the Korean brand has to offer.

Available at

Photographer: Elizaveta Porodina
Styling: Tim Heyduck
Hair: Pierre Saint Sever
Makeup: Patrick Glatthaar
Nail artist: Lisa Mard
Models: Bo Exters and
Nyaeuth Riam

Gentle Monster Presents Its "GENTLE JELLY" Collection

Shoes and bags aren't the only accessory getting the jelly treatment. Korean brand Gentle Monster released a line of eyewear inspired by the colorful and jiggly stuff. There's new style elements including an assortment of jelly details like voluptuous heart and star adornments, sleek wrap-around silhouettes, and poppy colorways. Starting January 19th, the brand is celebrating the launch with pop-up experiences in Seoul and Beijing. There will be a giant jelly pouch sculpture with assorted jellies spilling out, as well as creatures wearing "GENTLE JELLY" frames scattered throughout the fun spaces.

Available at

Proenza Schouler Spring 2024 Campaign Stars Pamela Anderson

Following her fresh-faced appearances at Paris Fashion Week last September, legendary actress, author and activist Pamela Anderson is now the face of the Spring 2024 campaign for Proenza Schouler, which describes its woman as "adult, urban, intelligent, without ever sacrificing the youthful qualities of experimentation and play." Anderson is captured wearing the brand's tailoring, sleek coats, bold evening gowns and bleached denim.

Available now at

Photography: Davit Giorgadze
Styling: Thistle Brown
Hair: Karim Belghiran
Make up: Cyndle Komarovski
Nails: Alicia Torello

Calvin Klein Unveils First Installment of Spring 2024 Campaign Starring Jeremy Allen White

Calvin Klein introduces its Spring 2024 campaign with a barely dressed Jeremy Allen White of The Bear and Shameless fame. It's the actor's debut for the brand wearing some CK underwear — including new Intense Power, Micro Stretch and Micro Mesh styles along with essential Modern Cotton and Cotton Stretch styles. As a native New Yorker, it's only appropriate that Jeremy is shot in his hometown by Mert Alas to show his connection to the city while showing off his ripped bod in the brand's underwear.

Direction and photography: Mert Alas
Emmanuelle Alt

Introducing Moncler x Roc Nation Designed by Jay-Z

Moncler x Roc Nation Designed by Jay-Z is the newest collection from Moncler Genius, inspired by record samples that build a cohesive track. That means that each modular piece of clothing — in white, khaki, black and bright orange — can be layered together effortlessly. Of course, Jay-Z's New York roots are found in the collection, with a dollar-green puffer in embossed croc print.

Available now in select Moncler stores and at

Marine Serre Unveils New Heartbeat Campaign

Along with the first drop of its Spring 2024 collection, Marine Serre released a new campaign starring model Winnie Harlow and emerging French actor Alassane Diong, who also walked the show last Spring.

Available now at

Photography: Reto Schmid
Styling: Benoit Bethume
Makeup: Lindzy
Hair: Estelle Hayatou
Anais Cordevant

The Latest Collaboration Between MYKITA and 032c

Presented at 032c's ready-to-wear show in Paris, the latest collaboration between MYKITA and 032c combines fashion and sports with a high-tech and aerodynamic eyewear design, called Alpine. MYKITA and 032c are generally known for embodying Berlin vibes so this design interprets the fashion label’s aesthetic with MYKITA’s materials, tools and technologies. The sunglasses will be vailable in three colorways: gold and graphite with mirror lenses and black with black lenses.

Available June 2024.

Canada Goose Launches Collaboration with Collina Strada, Thebe Magugu and Mira Mikati

Photos courtesy of Canada Goose

Earlier this month, Canada Goose announced its first-ever Hood Trim Collective — a limited-edition capsule collection curated by the brand's creative partner, Sarah Andelman, and designed in partnership with three emerging designers: Collina Strada, Thebe Magugu and Mira Mikati, who all created a hood trim concept with their own aesthetics to three of Canada Goose's outerwear styles including the Chilliwack Bomber, Mystique Parka and the Shelburne Parka.

Available now at

 Reebok and Aries Announce First Footwear Collaboration

London-based brand Aries has become known for its genderless approach to design, drawing on culture and style influences from the ’80s and ’90s. So it makes sense that it has its own take on Reebok’s Classic Leather shoe.

“Reebok’s Classic Leather is such an important symbol of British style, so it was very flattering to be asked to interpret it,” said Sofia Prantera, creative director and founder of Aries, in a press release. “The concept was to embrace the simplicity of Classic Leather and respect its flawless design and long history. How can we give the shoe an Aries twist without compromising its simplicity?”

Available at the Aries flagship store in London and at and