Cannabis lifestyle and smokewear brand Sundae School is set to launch their inaugural cannabis collection this September in California. And while the brand will only be setting up shop on the West Coast, the brand presented a one-night-only conceptual pop-up installation in New York that emulated traditional pharmacies in South Korea: "The Sundae Pharmacy."
In partnership with independent music platform and cultural curator Boiler Roomand IFFY FM, the event was held at at Schimanski in Brooklyn, which was transformed into an apothecary. During the night, guests were able to purchase limited-edition CBD cigarettes along with accessories at the pop-up shop. And bartenders dressed in lab coats dispensed drinks.
The lineup of acts for the night included artist Goldlink, along with sets by DJ Miles, Bambii, Gvijin, Amrit, Odalys, DJ Marauder, Proper Edakit with a special guest appearance from artist Wale.