Virgil Abloh and Evian Share a Refreshing New Collaboration

Virgil Abloh and Evian Share a Refreshing New Collaboration

From S'well to Camelbak, Nalgene, and Hydro Flask, the reusable water bottle is a must have accessory for a generation constantly in and out of the gym. Whether that be CrossFit or Soulcycle, working out is no longer just about getting in shape, its about being seen too. From head to toe, scores of designers have lent a chic hand to the world of luxury sportswear offering inventive takes on everything from yoga pants to sweat bands but leave it to one of the world's most in-demand designers to remind us that we should pay just as much attention to the accessories.

Today marks the launch of Virgil Abloh's newest project, a collaboration with bottled water giant, Evian, unveiling a new series of limited-edition Soma refillable glass water bottles. Available in four different colorways, the water bottle features a shatter-resistant glass body held in a silicone grip sleeve, emblazoned with the Evian logo and the words "Rainbow Inside," referencing Abloh's mantra for the collection "One Drop can make a Rainbow," inscribed along the edge of the bottle in the designer's signature quotation marks.

The perfect accessory to pair with your diamond-encrusted FitBit, the Virgil Abloh x Evian water bottle is sure to be the go-to beverage vessel for sporty drip gods and fashion fiends looking to stay hydrated around the clock. Plus, it has the added benefit of being good for the environment!

The Virgil Abloh x Evian reusable water bottle is exclusively available at MATCHESFASHION.COM, retailing at $58. Take a closer look at the collaboration below:



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Photography by Andy Martinez / Story by Ivan Guzman