Uglyworldwide's subversive approach to fashion is just one of the reasons she's been a longtime muse to Chris Habana, the jewelry designer based in New York's East Village neighborhood known for his luxe pieces imbued with punk and tribal iconography.
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The social media star (aka Jazzelle Zanaughtti), who's worked with the jeweler on several projects before, is now venturing into eyewear thanks to a new collection of sunglasses with GLVSS featuring both her and Habana's personal tastes.
The assortment consists of two styles of steel-framed sunglasses in various colors: the Hurtwork, an aviator-inspired silhouette, and the Codename, a slim cat-eye that features a rivet on the left lens that allows for interchangeable charms to be affixed.
"I'm so excited to finally be releasing these glasses," Jazzelle said in a statement. "They are a real reflection of myself, a versatile bitch who can't make up her mind!"
Habana played with the "worldwide" theme by having Jazzelle transform across a series of CGI environments for the trippy visual campaign. The dramatic images show her set against a lush forest, a desert oasis, an aquatic ecosystem and an urban city landscape. (Go behind the scenes, below.)
Browse a selection of items from the "CHRISHABANA x UGLYWORLDWIDE X GLVSS" collection (priced from $125 to $145), available to shop online May 25 at GLVSS and Chris Habana Jewelry, in the gallery, below.
Photos courtesy of CHRISHABANA/ Brian Vu
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