For the past four years, Kerby Jean-Raymond's Pyer Moss by Reebok collaboration has given us some of the most covetable sneakers on the market. Now, the designer is taking his relationship with the sportswear giant to the next level.
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This morning, Reebok announced that Jean-Raymond will be its new Vice President, Creative Direction. In this new role, he will provide creative leadership across all design disciplines and will also "be at the forefront" of the company's Product with Purpose program as part of the brand's United Against Racism commitments launching next year.
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Today, Reebok announces the appointment of @kerbito to Vice President, Creative Direction. In this role, Jean-Raymond will provide creative leadership across all design disciplines for Reebok. The first products under Jean-Raymond's creative direction will release starting 2022. Join us in welcoming Kerby to our leadership team.
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"I am thrilled to be evolving my role at Reebok and joining the leadership team as the head of Creative Direction," said Jean-Raymond in a statement. "I welcome this opportunity to help invigorate the brand with new ideas, while also focusing on instilling a sense of social purpose into our work."
The appointment comes after Jean-Raymond was just honored with this year's CFDA Award for American Menswear Designer of the Year and Harlem's Fashion Row Designer of the Year. He also recently joined forces with Kering to launch Your Friends in New York, a platform that will merge fashion, culture, philanthropy and wellness.
"Kerby is a fashion visionary with a bold approach who has established himself as a leader and a passionate activist," said Reebok President Matt O'Toole. "We are incredibly excited about the impact he will have on Reebok from a design and brand purpose perspective and for him to bring his unique voice and direction to the Reebok brand more broadly. This is certainly a big opportunity for both Reebok and for Kerby – he understands the value of our rich heritage and iconic silhouettes and how he can build on that and take Reebok in an exciting and evolved direction."
The first Reebok products under Jean-Raymond's creative direction will release starting in 2022.
Photo courtesy of Reebok/ Aqib Answar
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