
Pat McGrath Labs Poised to Hit $60 Million in Sales This Year
By Shyam Patel
Jul 16, 2018When Pat McGrath introduced limited edition products back in 2016, they sold out immediately. Fans struggled to get their hands on McGrath's glittering lipkits, metallic eye pigments,and iridescent highlighters. Since launching a 61-product makeup collection last year, Pat McGrath Labs has developed a cult following that's attracted $88 million in external funding according to WWD.
Just this morning, Eurazeo Brands, an arm of French private equity firm Eurazeo, announced a $60 million investment in the company. The investment comes as the battle for beauty-world domination between celebrity heavyweights is heating up. With the rise of Fenty Beauty by Rihanna, Kim Kardashian-West's KKW, and Kylie Jenner's namesake cosmetics brand inching towards $1 million dollars in sales, all eyes are on celebrity makeup brands.
Related | Next Jenneration: Kylie Jenner Talks Fame, Family and the Future
According to an unnamed industry source cited in a recent WWD article, Pat McGrath Labs is estimated to reach $60 million in sales this year. While McGrath, who joined British Vogue as beauty editor-at-large last summer, may not be a household name like the Rihanna or Kylie Jenner, the runway and editorial beauty wizard's cult following, decades of innovative work, and newfound investment might just propel Pat McGrath Labs to new heights.
Photo via Instagram
MORE ON PAPER
Music
Role Model Isn’t In Kansas Anymore
Story by Tobias Hess / Photography by Richie Talboy / Styling by Angelina Cantú / Grooming by Jerrod Roberts / Set design by Allegra Peyton
Story by Tobias Hess / Photography by Richie Talboy / Styling by Angelina Cantú / Grooming by Jerrod Roberts / Set design by Allegra Peyton
14 August
Internet
Quen Blackwell Takes Over
Story by Ivan Guzman / Photography by Richie Talboy / Styling by Angelina Cantú / Makeup by Kimora Mulan / Hair by Malcolm Marquez / Nails by Kimmie Kyees / Set design by Allegra Peyton
Story by Ivan Guzman / Photography by Richie Talboy / Styling by Angelina Cantú / Makeup by Kimora Mulan / Hair by Malcolm Marquez / Nails by Kimmie Kyees / Set design by Allegra Peyton
11 August
Music
Ravyn Lenae Enjoys the View
Story by Erica Campbell / Photography by Richie Talboy / Styling by Angelina Cantú / Makeup by Matthew Fishman / Hair by Jacob Aaron Dillon / Nails by Kimmie Kyees / Set design by Allegra Peyton
Story by Erica Campbell / Photography by Richie Talboy / Styling by Angelina Cantú / Makeup by Matthew Fishman / Hair by Jacob Aaron Dillon / Nails by Kimmie Kyees / Set design by Allegra Peyton
04 August
Beauty
Lizzo Is Living and Loving IRL
Story by Mickey Boardman/ Photography by Williejane Dent / Styling by Wayman + Micah / Hair by Jared Henderson / Makeup by Alexx Mayo / Nails by Eri Ishizu / Set design by Allegra Peyton
Story by Mickey Boardman/ Photography by Williejane Dent / Styling by Wayman + Micah / Hair by Jared Henderson / Makeup by Alexx Mayo / Nails by Eri Ishizu / Set design by Allegra Peyton
31 July
Music
JoJo Wants To Feel Alive
Story by Ivan Guzman / Photography by Richie Talboy / Styling by Angelina Cantú / Makeup by Porsche Cooper / Hair by Dom Forlette / Set design by Allegra Peyton
Story by Ivan Guzman / Photography by Richie Talboy / Styling by Angelina Cantú / Makeup by Porsche Cooper / Hair by Dom Forlette / Set design by Allegra Peyton
25 July