
Emily in LELO-Land: Your Fave Luxury Toy Brand and Your Fave Fashionista Unite
Story by Zandile BlayDec 23, 2025

It's peak brand cameo.
Tucked in the seventh episode of the latest season of Emily in Paris is a float boldly branded with the word LELO. In the scene, festival goers are in full on revelry mode waving flags and toys from the brand.

The best part? LELO is real. The Swedish sex toy maker is the quiet luxury king in the category.
LELO has transformed the standard of what a sex toy is. From the Switch. To the Sona 2. To the Soraya Wave. To the F2S. LELO boasts an ever-evolving catalog of devices that have elevated traditional dildos, vibrators and more into works of art. In true Swedish form, they blend the mastery of European design with the precision of perfect function - all wrapped in tech as smooth as silk. Babes that enter LELO-land are not leaving without an orgasm.
See Emily.

Her journey to Paris - in so many ways - is ultimately a journey to pleasure. And like Emily, LELO is less about the destination and more about the experience of getting there. Launched in the early 2000s, the Swedish brand has redefined the sex toy. Their revolution is built on LELO core: slick design, sustainable materials, and function that stimulates every body, race and gender. That's why, from Paris to Portland, LELO has attracted millions of dedicated users across the globe. The reason for the enthusiasm is clear: all their products are designed to deliver.
The aesthetics are pleasing. But it’s the function that will keep you coming back for product after product. All toys in the LELO family feature multiple settings that slowly raise the crescendo in intensity, pressure and pleasure. Want control? Or want to be creative? These modes empower you to play your way - solo, or with a partner.
In true Emily in Paris style, perhaps what tingles and tickles the most may just be the accoutrements that come with each new toy: a luxe satin pouch for storage that's just as stylish as the product it holds. It’s a chic finishing touch on a range of products that are as fun as they are functional. This feature, above all else, is what Emily - and the fashionista in you - would love too.
Explore and purchase LELO here and use code PAPERPARIS for a 20% stackable discount on all LELO products.

This article is a collaboration between LELO and PAPER.