UPDATED 6/09: Soon after Gap dropped the first product under its partnership with Kanye West, the brand installed outdoor floating projections of the blue nylon Yeezy Gap jacket across New York, LA and Chicago in front of venues like the Disney Concert Hall, Madison Square Garden and the LACMA.
See original story below.
Ahead of its official launch sometime later this year, Gap has unveiled its first drop under its joint partnership with Kanye West: a blue "round jacket" in recycled nylon.
Related | Yeezy Gap Is Coming
Few information was made available about the debut product other than it will retail for $200 and that it's available for preorder in the US at Gap.com/YEEZY, with shipping scheduled for Fall 2021.
On the website, you have to share your information such as email and clothing size at which you'll be taken into a waiting room for about five minutes before you're allowed to pre-order the puffer.
The brand is celebrating the Yeezy Gap drop by installing floating projections of the jacket in locations around New York, Los Angeles and Chicago. A masked Kanye West has already been seen sporting the outerwear, which you can see below.
Photos courtesy of Yeezy Gap
From Your Site Articles
- Who is Mowalola? Meet the New Design Director of YZY Gap - PAPER ›
- Lamont Founder Lauryn Brown on Making Elaborate Cowboy Hats ... ›
- Gap Announces Multi-Year Deal With Kanye West's Yeezy Line ... ›
- Ye and Demna Join Forces for Yeezy Gap's Latest - PAPER ›
- Yeezy Is Scouting Skid Row - PAPER ›
- Yeezy Gap's First Collection With Balenciaga Is Finally Here ›
- YEEZY GAP Engineered by Balenciaga Opens in Times Square ›
- Yeezy Gap Staged Van Drops With Dumpster Pop-Ups in the US ›
- Lisa Rinna and Amelia Hamlin Model Yeezy Gap Sunglasses ›
- Lisa Rinna and Amelia Hamlin Model Yeezy Gap Sunglasses ›
Related Articles Around the Web