HUGO by Hugo Boss has tapped eleven creatives - including M.I.A., male model Tony Ward, and actor Jamie Campbell Bower, to be the faces of its AW17 campaign. German social media stars Lisa and Lena also joined the shoot, along with models Paul Hameline, Manami Kinoshita and Jamie Bochert.
photographer Harley Weir in an old fairground in California, the shoot showcases a collection that was inspired by David Lynch's dark Americana aesthetic present in works like
Twin Peaks and Wild at Heart.
Accompanying videos show M.I.A., who has modeled for the brand before, talking about her favorite color (orange), Ward playing a circus performer, and skater and model Olan Prenatt making out with his girlfriend. It's a highly recommended watch.