Fashion

Lou Dallas' Gum-Chewers Put Violet Beauregarde to Shame

At Lou Dallas' spring 2019 show, called "Water Bow," the models (including Junglepussy, PAPER's "Most Likely to Become a Supermodel" Yasmin Geurts, and DJ Venus X) chewed gum. They snapped, crackled, and popped as they wound their way around St. Mark's Church-in-the-Bowery over a soundtrack of yet more gum chewing, the stuff squelching against tongues and teeth. The soundscape, by James K and Lou Dallas designer Raffaella Hanley, reflected the brand: Lou Dallas girls are nymphs who chew cute pink gum while sounding a bit like demons from the bowels of hell.

Hanley's clothes — tattered ruffles, off-center bows — seem like they're for faeries that stayed out a little too late. They're fantastical and just a little bit ruined. It's an aesthetic further explored in the recent Lou Dallas fashion film, directed by Brett Milspaw of Difficult Pictures. Created for Hanley's "Earth Fantasy" t-shirt, the surreal clip stars the designer and model and artist Sarah Abney. Check it out, below.

Photography by Mitchell Sams (Courtesy of Lou Dallas)

Subscribe to Get More

You May Also Like