The first promotional images for Gucci's "Bloom," the fragrance you might remember from its launch party that
you weren't at
, are finally here and let me tell you, it's a flower-filled eau de parfum dream.
Photographer Petra Collins, model Hari Nef and actress Dakota Johnson star in the Glen Luchford-shot campaign, donned head-to-toe in Gucci for creative director and
perfect hair owner
Alessandro Michele's first women's fragrance. Also, you can now
, if you want, for a mere $124.