
It's Called Fashion!: ROSÉ and SKIMS Are Ready for Valentine's Day
BY
Andrew Nguyen | Jan 21, 2025
"It's Called Fashion" is PAPER's monthly roundup of the newest arrivals, capsules, collaborations and campaigns. Keep scrolling to see January's biggest fashion news.
The SKIMS Valentine’s Day Shop is back and ROSÉ is this year's special Valentine. The collection embraces classic romance with pieces full of lace, heart motifs and a bold color palette, and the the campaign was photographed by Carin Backoff, showing ROSÉ in the Velvet Lace Slip Dress, the Soft Lounge Hoodie and Boxer Set and the Romance Cami and Short Set.
"Valentine's Day has always held a special place in my heart," said ROSÉ in a press release. "Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did."
Available January 23 at SKIMS.com.
Photography: Carin Backoff
Louis Vuitton revealed its Spring 2025 campaign starring pop star Lisa and actor Saoirse Ronan, who wear key looks from the runway show. shot by Steven Meisel against the paintings of French conceptual artist Laurent Grasso. Shot by Steven Meisel, the campaign and its stars embody the "soft power" that inspired Nicolas Ghesquière for the Spring 2025 collection.
Photography: Steven Meisel
Balenciaga released its latest sneaker, the Monday, after its day-to-day versatility. The shoe is a take on a vintage running sneaker, and it's also the first all-leather hybrid shoe for the brand with a leather upper and rubber sole. True to Balenciaga's aesthetic, the Monday has raw edges, exposed stitching and distressing for worn-in look — available in white, black, pink, yellow and blue.
Available at balenciaga.com.
Photos courtesy of Balenciaga
Nasty Pig is starting off the year with its new campaign, “Real Nasty Pigs of New York,” celebrating queer culture, self-expression and sexual positivity. Shot by the brand's photographer and art director Sam Waxman, the campaign features 10 real, iconic New Yorkers — including Billy Porter, Alan Cumming, Mickey Boardman, Linux, Susan Morabito and Yves Mathieu — styled in Nasty Pig’s latest collection as they would personally wear it.
Along with the photos, the New Yorkers reflect on their own experiences of embracing identity, freedom, sexual positivity and what it means to be queer in New York today in an accompanying video edited by Lil Internet, who directed Beyoncé’s “No Angel” music video.
Photography: Sam Waxman
South Korean eyewear brand is once again pushing the boundaries of glasses and sunglasses with a new collection that merges with jewelry. The designs bring jewelry embellishments on the temples, and there's statement pieces inspired by pearl necklaces. The launch is accompanied by special pop-ups in seven cities worldwide, including New York City, featuring details from the collection, oversized wands and jewel-like objects.
Available now at gentlemonster.com.
Photos courtesy of Gentle Monster
For its Spring 2025 campaign, Loewe is reminding us that we're part of the wholeness of nature. Shot by David Sims in the countryside of Tavertet in Catalonia, the campaign stars Drew Starkey, Taylor Russell and brand global ambassador Wang Yibo in different situations throughout the landscape of the Spanish countryside.
Photography: David Sims
For its latest campaign, Guess Jeans, under Chief New Business Development Officer Nicolai Marciano, tapped three disruptors in the music and fashion industries: singer-songwriter Beabadoobee, spoken-word poet and model Kai-Isaiah Jamal and musician and model Gene Gallagher. Photographer Rafael Pavarotti captured each subject in black and white, wearing classic denim pieces from the brand's collection.
Photography: Rafael Pavarotti
Lacoste announced its new global ambassador, actor Taylor Zakhar Perez, in a new campaign shot in Paris by photographer Quentin de Briey and styled by Jason Bolden. "It’s an honor to join Lacoste as an ambassador," Perez said in a press release. "I’ve always admired the history, legacy and creativity of the brand, and it’s with great pride that I now carry the values of the crocodile."
Photography: Quentin de Briey