Beyoncé and Blue Ivy Star in Jay-Z's Ava DuVernay-Directed 'Family Feud' Video

Beyoncé and Blue Ivy Star in Jay-Z's Ava DuVernay-Directed 'Family Feud' Video

By Julia Gray

Jay-Z and Beyoncé engage in a different kind of couple's therapy, one that takes form in two Grammy-nominated albums and a string of cinematic music videos. Last year, Beyoncé exposed Jay-Z's infidelity and meditated on her past with Lemonade. Jay-Z responded earlier this year with his deeply personal and apologetic, 4:44. With these albums, they tried make sense of betrayal and rebuild their once-strong partnership.

Related | Jay-Z Continues to Get Real About Beyoncé in New 4:44 Video

Today, they revisit the issue with the video for "Family Feud" off of 4:44, just ahead of the Grammy awards for which Jay-Z boasts eight nominations— they really know how to make the best of a bad situation. The Ava DuVernay-directed video features shots of our beloved Yoncé looking like a haute pope while Jay-Z walks their sweet innocent baby Blue down the aisle (she didn't ask for this!) The video is available exclusively on Jay-Z's streaming service TIDAL (of course), but you can watch it for free until January 5. Here's a preview of the action:

DuVernay also shared some behind the scenes images on Twitter, including shots of the many powerful women featured in the star-studded short film, including Mindy Kaling, Brie Larson, Rashida Jones and PAPER cover star Janet Mock:


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