IKEA Launches Collection with Celebrity Stylist Bea Åkerlund

IKEA Launches Collection with Celebrity Stylist Bea Åkerlund

Following their collaboration with Off-White's Virgil Abloh, IKEA has created a bold new collection, called OMEDELBAR, with fashion activist/celebrity stylist Bea Åkerlund.

OMEDELBAR includes 35 pieces of furniture and decor ranging from dramatic glass hats to lip-shaped pillows and 3D-printed hands. Think: Alice In Wonderland with a mix of high fashion and a tinge of goth. The pieces reject conventional furniture design and play with exaggerated dimensions.

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Modeled after Åkerlund's own style, the collection promotes the message "B WHO YOU ARE," which Åkerlund says "is about embracing yourself, no matter what the world thinks of you. It's about individuality and creativity – two important cornerstones of OMEDELBAR."

Åkerlund put together the OMEDELBAR campaign with her husband, Jonas Åkerlund, who directed the video, below.

OMEDELBAR limited collection will be out in 2019 with IKEA of Sweden.