Forget Goop, Barbie is taking over as the wellness expert.
Mattel, the doll's parent company, has announced it will be dropping a Barbie Wellness Collection, focused on beauty and self-care, including five different options. One such Barbie, the Spa Doll, comes complete with a range of products needed for her much deserved "me time," including a bath brush, bath bombs and a candle.
There is also the Fitness Doll, which sees the (already-unrealistically-thin) Barbie sporting workout clothes and carrying a protein bar. The news comes days after the brand unveiled its inclusive line of Barbies including one with vitiligo, one without hair and one using a wheelchair, among others. The collection is an attempt by the heritage brand to showcase, in their words, "a multidimensional view of beauty and fashion."
And now, with this new wellness collection, Mattel aims to "introduce girls to the benefits of skincare." The capitalist agenda starts early.
"The Barbie Wellness collection will introduce girls to the benefits of self-care through play," the brand said in a press release. "The collection teaches girls daily routines that promote emotional well-being and includes three key themes: meditation, physical well-being, and self-care; because Barbie knows to be one's best is to give yourself the best care."
Could this mark Barbie's first step into becoming a wellness influencer? Here's hoping the next iteration will include kombucha, tumeric lattes and mini jade rollers.
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