Always Scrolling is PAPER's spotlight on our favorite TikTokers in fashion, beauty, lifestyle and more. Keep reading to discover this week's viral sensation: Cyrus Veyssi.
Cyrus Veyssi (pronouns he/they) is a Persian American content creator transforming the online beauty space in their own way (with an audience well into the millions, no less). Whether Veyssi’s documenting hilarious family dynamics with their father, offering glam tricks or taking down hateful comments, his approach is always joyful — despite the odds stacked against queer people of color today.
“I love making people fucking laugh, period,” they tell PAPER. “I think what I love most about TikTok is that I'm able to disarm people through humor and keep them by creating a space where they can learn, laugh and build their sense of self-confidence.”
Below, Veyssi breaks down their favorite trends, celebrity crush and songs on repeat, right now.
@cyrusveyssi ANSWER ME
♬ original sound - Cyrus
For anyone who doesn't know you, what do you do IRL and on TikTok? What are you working on that you're excited to tell people about?
I'm a full-time creator, comedian and writer based in NYC, and probably the only Gemini you'll ever actually get along with. My platform is an intersectional space where I merge pop culture and social conversation and, of course, gab about beauty secrets, go-to skincare and fashion recs.
What do you love about what you do both IRL and on TikTok?
I love making people fucking laugh, period. I think what I love most about TikTok is that I'm able to disarm people through humor and keep them by creating a space where they can learn, laugh and build their sense of self-confidence. It's my favorite thing to do. Everyone has a confidence muscle resting in them, imagine that I'm just your online coach to help you learn how to flex it.
Who is another TikToker that you love right now, and why?
Tefi Pessoa. She is the true epitome of a media multi-hyphenate with the most wicked sense of humor and oozes a level of charisma that just makes you want to hug her (with consent). She's like the older sister you never had, but she'll never sugar coat shit for you, and we all need a little more of that energy in our lives right now.
Craziest comment you’ve received on a post?
"Are you they/he as in musical theatre or they/he as in you have crippling IBS?" The answer, to which, is both.
What’s one of your favorite beauty looks/outfits you’ve posted, and why? Please send a link, if possible.
One of my favorites was the beauty look I did for the 2024 VS Fashion Show. My makeup ate down, even my haters were shocked. Like I always say you can call me delusional, but you can never call me ugly, and this lewk solidified that in stone, babe.
What’s a trend that you love right now?
The normalization of calling out problematic brands on TikTok.
One that you hate?
Bangs, any kind of bangs. Enough.
What would you never wear?
Velvet, I'm not insane.
Favorite fashion/beauty brand right now?
Jacquemus, their marketing team is working overtime. It's fun, it's flirty, and it's still fashion, fashion, fashion. Also, special shout out to the social team at Loewe. I can't get enough of their hilarious TikToks.
@cyrusveyssi Hope this helps!
♬ Elevator Music - Bohoman
Who’s your celebrity crush?
Rebecca Ferguson.
What’s a good book you’ve read recently?
Martyr by Kaveh Akbar.
Favorite restaurant in NYC?
If I’m feeling bougie, Polo Bar. If I'm feeling slutty, Bondst. And If I can get a reservation, Fish Cheeks.
Favorite party/club in NYC?
Henrietta Hudson, but greatest of all time was Linda at the Public rooftop (IYKYK and RIP).
What are 3-5 songs you have on repeat right now?
“Rush” by Ayra Starr
“Daloona” by Saint Levant
“Need Me” by Sienna Spiro
Photos courtesy of Emilio Madrid
