Election Day is imminently approaching and one of the most important things you can do this fall is vote. Now more than ever, it's crucial that you make your voice be heard by registering to vote (and telling everyone you know to do so, as well).
As part of nationwide efforts to increase voter turnouts this year, several fashion labels across the country are utilizing their platforms to encourage voter registration with limited-edition, voting-themed campaigns and apparel.
Take a look at the selection, below, to aid in raising voter awareness and head to the polls in style before November 3.
Ralph Lauren has just released an extremely chic Vote Capsule collection for election season. A white baseball cap and sweatshirt, emblazoned with "Vote" in a classic blue—alongside Ralph's signature polo player logo in red, white and blue—have been exclusively dropped on the brand's Polo App today. The collection is made in collaboration with Rock the Vote, which will receive 70% of the capsule's proceeds. In collaboration with Time to Vote, the brand is also declaring Election Day a holiday, as well as providing various resources, so employees can safely exercise their civic rights.Download Ralph Lauren's Polo app now to shop your 2020 voting gear.
Social Goods has released new merch supporting Vice President candidate Kamala Harris as part of its new Vote Collection. Prinkshop has designed two $40 T-shirts for the line, ensuring you'll look stylish and socially-conscious at the polls. One comes in a deep pink jersey, proclaiming "Dear Ms. Vice President" in blue letters; proceeds from the top (as well as its' matching $35 baby onesie) will benefit the Eleanor's Legacy organization, which recruits and funds pro-choice Democratic women for New York political offices.
Sales from the second, a navy cotton style stating "Power Woman" in white graphics, will support young women's empowerment organization Girls Inc. However, the line doesn't just encompass shirts; a pair of $13 retro red, white and blue gym socks, featuring "Kamala" graphics, will also bring proceeds to fair election nonprofit Fair Fight Action.
Head to the Social Goods website now to shop your 2020 voting gear.
LA-based womenswear brand Staud has released a collaborative sweatshirt for the 2020 voting season. The sharp white hooded top features a "Vote" sticker graphic—which includes the brand's signature 70s-inspired florals. Made in partnership with Fair Fight, which advocates for election reform with young voters and voters of color, 10% of the sweatshirt's $195 price tag will be donated to the organization. You'll need to pre-order this before it sells out, however; the top won't drop until October 15.
Head to the Staud website now to shop your 2020 voting gear.
LA-based fashion label Citizens of Humanity dropped a unisex T-shirt capsule—not only to complement their cult-favorite denim, but encourage inclusive voting. The brand has partnered with the ACLU for the collaboration—which features multicolored tees created with The Estate of Tupac Shakur, The Haas Brothers and Virgil Normal—to ensure the ACLU's ideal that voting is accessible to everyone. All of the proceeds will benefit ACLU SoCal.
Head to the Citizens of Humanity website now to shop your 2020 voting gear.
When We All Vote
Founded by former First Lady and overall icon Michelle Obama, When We All Vote has officially launched its first drop of "Vote 4Ever" merch for the 2020 election. The line, which covers categories ranging from apparel to beauty and candles, is designed to be versatile and easily wearable. Its first drop prominently features products from Black- and female-owned businesses, such as lipsticks by The Lip Bar, a "VOTE" necklace by ByChari—who created the same viral piece for Obama earlier this month—and T-shirts by Re-Inc. Additionally, each item will provide customers with QR codes for voter registration—and with 150,000 already helped, it's certain that Obama will aid thousands more before November 3.
Head to the When We all Vote website now to shop your 2020 voting gear.
Prabal Gurung has created a fashion-forward T-shirt to encourage everyone to vote on November 3rd. Featuring a vibrant "VOTE" graphic, the $115 shirt's colorful design is inspired by Gurung's signature "Stronger in Colour" mantra—and the need for everyone to make their voices heard. In addition to advocating for voting representation (and being extremely stylish), 15% of the shirt's sales will benefit When We All Vote.
Head to the Prabal Gurung website now to shop your 2020 voting gear.
Department giant Nordstrom has partnered with When We All Vote and the National Urban League for its brand-new Make Your Voice Heard initiative. As part of the initiative—which aims for Nordstrom employees and customers to respond to the 2020 Census and vote in upcoming elections—in-store displays promoting When We All Vote will be in place. "VOTE" apparel is also being released across all clothing departments to celebrate voter advocacy, with proceeds going to various voter engagement initiatives. In addition, Nordstrom has created a custom website containing voting resources, tools and ongoing initiatives leading up to election day.
Head to the Nordstrom website now to shop your 2020 voting gear.
Girl Scouts are back, but not to sell cookies. Alongside professional womenswear brand M.M. LaFleur, the organization has created a line of iron-on embroidered patches to encourage women to vote. Until Election Day, M.M.'s signature Alina, Leslie, and Chloe Rally Tees will come with a set of 5 limited-edition red, white, and blue patches inspired by the Girl Scouts' own. The $45-and-up tops and patches will also support the Girl Scouts' Promote The Vote initiative, which engages young women in the democratic process.
Head to the M.M. LaFleur website now to shop your 2020 voting gear.
Boho-glam jewelry giant DANNIJO is releasing special accessories to encourage voting. Alongside luxury girls' formalwear brand Doloris Petunia, the brand has dropped two friendship bracelets in time for election season. Until November 3, the $65 bracelets—one in red, white and blue thread featuring crystals spelling "VOTE," the second in multicolored thread with crystals spelling "LOVE"—will be available, with part of proceeds donated to When We All Vote.
Menswear brand Fourlaps has created a limited-edition T-shirt for the 2020 election. Simply stating "Vote.," the sharp gray tee's launch aims to encourage voting and serve as a reminder that everyone's voice matters. All proceeds from the $48 shirt's sales will be donated to HeadCount, a nonpartisan organization that uses digital initiatives and events to promote voter registration and democratic participation.
Head to the Fourlaps website now to shop your 2020 voting gear.
Kate Spade New York has undergone a major makeover since Nicola Glass' takeover—and now, the brand is getting involved in the 2020 election. In a new partnership with Rock the Vote, which promotes youth voting registration, Kate Spade's Instagram will share facts, tips and reminders to educate its followers on the importance of voting and civic engagement. The brand will also release colorful Instagram stickers on Voting Registration Day to promote voting content on social media.Head to the Kate Spade New York website and @katespadeny to learn about 2020 voting.
Dover Street Market is making a huge splash through a partnership with Michelle Obama's nonpartisan, non-profit organization When We All Vote (WWAV) to encourage voter registration. The New York and Los Angeles-based luxury retailer has enlisted a highly influential roster of US-based brands, artists, and designers — all of whom collectively boast a total of 225 million followers on Instagram alone — to amplify WWAV's message with curated merchandise. All the collaborations — with the likes of Marc Jacobs, Off-White, Cactus Plant Flea Market, Vaquera, and more — will launch in-store and online on September 26, and 100% of the profits will be donated to WWAV.
"When We All Vote is on a mission to change the culture around voting which means tapping into on-trend brands that people love," said Vice President of Communications and Culture for WWAV. "We couldn't be prouder to partner with Dover Street Market and this impressive community of designers to raise awareness about the importance of registering and turning out to vote in every election."
All-American designer Brandon Maxwell has traded his signature pink for a red, white and blue capsule. In honor of Voter Registration Day, Maxwell has collaborated with custom embroidery studio Fort Lonesome—of his native Austin, TX—on a patriotic line that features chic white sweatshirts, as well as I Voted! patches and a voluminous-sleeved striped button down shirt in red and blue. And as if this collection wasn't patriotic enough, proceeds from the collection's sales will be donated to nonprofit One Million Of Us, which promotes young people to register to vote.
Head to the Brandon Maxwell website now to shop your 2020 voting gear.
Saks Fifth Avenue's windows are a hallmark of New York's fashion scene—and now, the luxury department store will use them to encourage voting. Until October 9, the brand's windows will use displays to highlight voting milestones. Saks stores will also contain voting booths where shoppers can register to vote, check their registration status, apply for absentee ballots—which will all be available online—and have their voting-related questions answered by HeadCount representatives.
Head to the Saks Fifth Avenue website now to register and check your voting status.
Swedish fashion giant H&M has joined forces with multiple American artists to create limited-edition voting merch for its Blanks line, which drops online and in stores today on National Voter Registration Day. Made to highlight the importance of community and voting rights, the collection features pieces with graphics by Baron Von Fancy, Sheila Rashid, Sophia Chang, Greg Mike, Gunner Stahl, Joshua Vides, and one of the brand's own employees, Trevonne Deveaux.
Additionally, customers visiting in-store can now check their voting status or register to vote by texting HMVOTES to 26797, as well as view voting resources on H&M's site, as part of its partnerships with the American Civil Liberties Union and I AM A VOTER.
Head to the H&M website now to shop your 2020 voting gear.
Bloomingdale's has created a "VOTE" face mask—2020's must-have fashion statement—in honor of the upcoming presidential election. Created by producer and director Allen Hughes, the mask (which comes in packs of two) is the center of a new campaign by the luxury department store. In addition to being extremely chic, $10 from the mask's sales will benefit nonprofit When We All Vote, which aims to increase participating voters in all elections. What more could you want in a mask?
Head to Bloomingdale's website now to pick up the election-themed mask.
Michael Kors is encouraging people to vote in the upcoming 2020 presidential election with a new campaign, titled "YOUR VOICE MATTERS." And at the focal point of the American designer's impactful initiative is a limited-edition, voting-inspired t-shirt and sweater, both of which will benefit the NAACP Legal Defense and Educational Fund, America's premier legal organization fighting for racial justice.
"Our greatest right and privilege as Americans is the right to have our voices heard," Kors says. "Voting is the ultimate way to make sure that your voice is not lost. These T-shirts and sweaters are a reminder for all Americans to vote and not let their voices be extinguished. It's also an opportunity to raise money for legal and social justice." Exclusive to the United States, the t-shirt and sweater serve to reinforce the campaign's central message: "No matter who you are, your voice, and your vote, can make a difference."
Head to the Michael Kors website now to shop your 2020 voting gear.
Motivated by her recent conversations surrounding voter education and voting rights, Hailey Bieber approached Levi's with the idea to create a special Public Service Announcement to educate, encourage, and motivate the largest and most diverse generation in American history — a group of 70 million young eligible voters — to discuss politics, post about the upcoming election and vote. In collaboration with prolific filmmaker Oge Egbuonu, who conducted research on calls-to-action and directed motion videos set to artist Jazmine Williams' spoken word poetry, Bieber and Levi's were able to spread critical messaging in regards to voting power and also reveal a full line of apparel to further cement their initiative.
"I had a vision to put together a beautiful and powerful call to action to educate and inform the next generation of voters, and to me Levi's felt like the perfect team to partner with on this," Bieber says. "Oge is an incredible force and she really helped me bring my idea to life. This election to me is the most important in my lifetime and I'm at the age now where I truly understand the impact my generation and the next has. My hope with this call to action is that it would encourage, educate and inspire this next generation to vote in November and to understand why it's important."
Head to the Levi's website now to shop your 2020 voting gear.
Stuart Weitzman is forging its politically involved agenda with the launch of the 5050 VOTE boot, a limited-edition reinvention of the label's signature silhouette. In an effort to raise awareness for the importance of voting in the upcoming presidential election, the American footwear label is donating 100% of the net profits to I am a voter, a non-profit organization that intends to increase voter participation nationwide. The 5050 VOTE boot reimagines the brand's popular 5050 back-stretch model, whose name speaks to its one-of-a-kind half leather or suede and half micro-stretch construction.
Head to the Stuart Weitzman website now to shop your 2020 voting gear.
This year marks the 100th anniversary of a woman's right to vote, and in honor of Women's Equality Day, Fabletics launched an exclusive "Exercise Your Right To Vote" t-shirt — an essential reminder for all to engage in the upcoming election. As Election Day comes closer, the Kate Hudson-founded activewear brand is calling on its 2 million VIP members and beyond to utilize their voices and register to vote. Boasting a simple, bright colorway and a vital message, the unisex tee is available in a wide array of sizes ranging from XXS-4X.
Head to the Fabletics website now to shop your 2020 voting gear.
Michael Stars x Gloria Steinem
In honor of the 100th anniversary of women's suffrage, Suzanne Lerner, co-founder and president of Los Angeles-based clothing and lifestyle brand Michael Stars, is paying tribute to Gloria Steinem, one of the most influential feminist leaders, with a capsule collection featuring embroidered t-shirts and accessories that aim to encourage communities to exercise their right to vote. $50,000 of sales will directly benefit three path-forging organizations each led by women of color, helping to increase voter turnout and registration: Black Voters Matter, Voto Latino and March On.
Head to the Michael Stars website now to shop your 2020 voting gear.
If you're searching for a voting-inspired addition to your jewelry collection, look no further than designer Jennifer Meyer's newly released 18-karat gold necklace. From now until November 3rd, 20% of sales from the LA-based label's "VOTE" necklace will benefit I am a voter, the non-partisan organization that aims to guide a cultural shift around voting and civic engagement.
"It is so important that we exercise our right and responsibility to vote, now more than ever," Meyer says. "During this crucial time, we are proud to donate a portion of sales from our 'vote' necklace to I am a voter. We want this necklace to be a hopeful reminder to everyone around you: let your voice be heard and go out there and VOTE!"
Head to the Jennifer Meyer website now to shop your 2020 voting gear.
Scott Disick's luxury essentials brand Talentless dropped a retro-inspired "VOTE" collection comprising of hoodies, tees and face masks.
Head to the Talentless website now to shop your 2020 voting gear.
Photos courtesy of brands
- Meghan Markle's Comments on Voting Spark an Online Debate ... ›
- Michelle Obama, Selena Gomez and PAPER Want You to Vote ... ›
- How to Register to Vote in Your State - PAPER ›
- Voters Are Memeing How They Felt in 2016 Vs. 2020 - PAPER ›
- Eerie Photos of Election Day in Washington DC - PAPER ›
- Eerie Photos of Election Day in Washington DC - PAPER ›