Add Urban Outfitters To Your Spring Break Story

The ultimate spring break is just around the corner. Why not add it to your story?

Urban Outfitters recently launched its Add to Story campaign, which engages its new always-on UO community with weekly prompts designed to highlight members’ everyday life stories, from sports, school, friendships, to the chance of a lifetime at their upcoming creator summit in Joshua Tree — but more on that in a bit.

UO’s new chapter of community, Me@UO, highlights those with strong engagement and under 10,000 followers. Me@UO prioritizes individuality and creativity over a massive following, and through the program, members gain access to exclusive content, campaign opportunities and not-to-be-missed in-person experiences.

Among those experiences is Meet Me@UO, a two-day brand trip in Joshua Tree, California on April 22 - 24, 2026. Urban Outfitters wants its brand to be lived, not just worn, and the exclusive summit will bring together Gen Z voices who have carved out their own lanes online, like in sports, to travel and romance and everyday campus life. To kickstart the campaign, the brand is highlighting four standout voices including YouTube creator Erica Ha, UCLA freshman basketball player Sienna Betts, senior college football athlete Cash Peterman, and content creator Khloee Reese, all of whom will be in attendance.

You can apply now for Me@UO on the Urban Outfitters website. Those with under 10,000 followers to be selected will be featured across UO’s channels, as well as receive access to exclusive brand moments and the opportunity to attend Me@UO experience this spring. Better yet, they can collaborate with others in the Me@UO community.

For more on Erica Ha, Sienna Betts, Cash Peterman, and Khloee Reese’s stories, read our exclusive interviews below.

“Hi, my name is Erica Ha and I got my start creating YouTube videos.”

What inspired you to go on your influencer journey and how did you get started?

It was really spontaneous. Growing up, I was a huge YouTube kid, so watching all of my favorite YouTubers and then seeing the opportunity that I can create content and do this for a living, I was like, let's do it!

Do you remember how it felt the first time you had a camera on yourself versus now?

The first time I recorded myself was so awkward. Especially when there was an audience. When there's an audience I get so shy. But growing up, I did talk to the camera a lot, so it wasn't a strange thing. It was only strange with an audience. But now with an audience, I almost don't really give a f-. I'm just so used to it now.

What does spring break represent beyond the trip itself?

Honestly the company. The trip can be amazing, but without the company it isn’t fun. I just get a lot of anxiety that the company will be perfect. So that is definitely one thing that I need for the spring break to make it out of the group chat. The vibe that the company needs to bring is relaxing, but also fun — without anyone feeling left out.

What do you wish older generations understood about Gen Z? What do they tend to miss or get wrong?

I feel like most people have a misconception about Gen Z that we're always glued to that damn phone. But actually, that damn phone is what's making us more creative and paving new, untraditional paths for the next generations.

How does your generation use style to express who they are or how they want to be seen?

I feel like our generation uses style by just being authentically ourselves. I feel like Gen Z has really been bold and just don't give a f- about who they are.

“My name is Sienna Betts, and I am a freshman basketball player at UCLA.”

What do you wish older generations understood about Gen Z? What do they tend to miss or get wrong?

That's a hard question. I think the older generations need to know that we're very socially aware about ourselves or the environment that we're in. Or that we're very involved in social media. I think it's a bigger part of our lives than it ever has been before. So just dealing with that — I think it's creating a different kind of people and a different world that we're in.

What’s one challenge or frustration your generation is dealing with right now that you wish were easier, or different, and why does this matter to you?

Being able to separate yourself from social media, and not comparing yourself to what you're seeing online. Because no matter how beautiful or bad it is, it's not completely the true narrative. Comparison is the thief of joy.

How do you show up differently on game day versus real life?

Honestly, I think for me it's just the same. I just try not to stress. I'm obviously focused, but I think I'm just trying to have fun, relax and go into the game with that have fun kind of mentality. I think when you get too into it, that's when I start to fail.

What are you adding to your story this spring that feels powerful?

Just my own college journey. Playing basketball. I think it'll be the first time where it's not going to be as stressful. I think I just got to improve, but also improve my own personal life. Just really enjoy LA for what it is and explore.

“Hey, my name is Cash Peterman. I've played football at UCLA.”

What’s something you’ve learned about yourself in college that surprised you?

I learned what it takes for me to be happy, whether that's football, or off the field. I boiled down to me just wanting to be happy and found that within myself.

How have you stayed tapped into that feeling outside of football?

Whether it's golfing or hanging out with my wife or family, that's what really makes me happy. Rather than kicking a ball, throwing a ball, whatever it may be at the time, because that comes and goes here.

What are you adding to your story this spring that feels motivating?

Helping others. I think a lot of what I've focused on is reaching my own goals, but I see a lot of people that are where I was back in the day, and I want to help them along their way. Whether that's young athletes getting to their college dream, or college football players that just don't know what they want to do — just help them along, go out, meet them and find out what they want to do.

Think about a brand you genuinely like or feel connected to. Without naming them, what makes them stand out to you and what did they do to earn that connection.

The brands I feel connected to become more than a brand and more of a personality at that point. Kind of like the skaters. How they are just connected to what they wear, the oversized clothes, the super scuffed up shoes. It becomes less of what they wear and more of who they are. I know I have some pair of cleats that are ripping at the heels. The cleats are falling off, but I'm so connected to them that I just can't put them away because they hold a story.

“Hi, I'm Khloee Reese. I'm your favorite content creator.”

What’s the most unexpectedly romantic moment you’ve had that wasn’t a date?

I think the most unexpected romantic moments I've had are just any with my boyfriend. He always just keeps me on my toes and makes life so exciting.

How has your idea of a perfect night changed as you’ve grown?

My idea of a perfect night has changed because the more simple they are, I think the more special they are. I honestly love just something super simple, like a dinner and a movie — those are my favorite kinds of dates.

What does confidence mean to you now versus a year ago?

Confidence to me now feels just more like being yourself and not so fake and in your head. It's honestly just about being who you really are. I feel so much happier. It's just easier living — like more free.

Was there a moment this past year where you felt like you unlocked something in yourself?

When I first modeled, for a big company. That was my first, “oh my gosh, this is what my dreams are like” moment. I'm literally living my dreams right now.

What are you adding to your story this spring that feels brave?

What I'm adding to my story this spring is saying yes to more things and trying to be less nervous and more confident — and doing what I feel like I should do.

This story is a collaboration between PAPER and Urban Outfitters.