The inevitable has happened: beauty blogger Tati Westbrook has launched her own makeup line, dropping today. Tati Beauty has been a year in the making and marks her first namesake beauty brand.
The collection currently only includes a 24-pan eyeshadow palette in six different tones in both glitter and matte. Priced at $48, the product is vegan, paraben free, and cruelty free.
Westbrook made the announcement on her YouTube channel, where she debuted the product. "The series is written, let's just say that," she says in the video. "I have 30 collections already crafted out and that's because I've had so much time to devote my ideas of where I see this brand going."
The news comes months after Westbrook's infamous feud with James Charles, where in a damning YouTube video, the influencer publicly cut ties with Charles leading to him losing more than a million followers.
"Honestly, this is the happiest I've been in a long time," she spoke of her brand and the controversy in a new interview with People. "I've been through a really rough year for so many reasons. This has brought me to such a peaceful and good place. I'm grateful."
Speaking specifically about the motivation behind the Tati Beauty, Westbrook wrote on her Instagram, "Sometimes reaching a dream means a new story is just beginning. I'm grateful to still hold the same passion for makeup nearly a decade and 2000 videos later." Dedicating the product to her subscribers, she said, "This is for us."
Since dropping the news, Westbrook's Instagram that currently boasts a following of more than 2.9 million has been filled with supportive comments from followers."I'm so happy for you! Can't wait to try the palette," one user wrote. "This palette screams you Tati, neutrals and high shine, I'm so proud to be a fan of yours and I can't wait to buy this," another added.
The Tati Beauty Textured Neutrals Palette drops today, and is available to shop here.
Photo via Instagram