In the late '80s and early '90s, Laguna Beach surfer Shawn Stüssy inadvertently fell into fashion after screen-printing t-shirts and shorts to match his custom-shaped surfboards.
The wave rider's signature graffiti-influenced logo claimed prominence in the streetwear world almost instantaneously, and in only a few years, Stüssy had traded in his beach boy lifestyle for long hours in the studio in pursuit of establishing a career as a fashion designer.
In true "world tour" fashion, each collaborator represents a different city or community that has inspired Stüssy's brand throughout its existence, and as each designer lends their own signature design techniques to Stüssy's age-old silhouette, their individual influences become positively apparent. Where Marc Jacobs' playful "Heaven"-inspired illustrations meld organically with Stüssy's edgy iconography, Virgil Abloh's latest "I Support Young Black Businesses" design finds a new home atop the streetwear label's enlarged logo.
As part of the 40th Anniversary World Tour collection, each designer will donate a portion of profits to an organization or charity of their choice. Shop the collection at Chapter Stores, Dover Street Market, and Stussy.com on Friday, November 20th at 10 AM PST.