MCM and SNIPES just dropped a collab that’s as loud, lavish and unapologetic as the 305 itself — and who better to front it than Miami’s own hype king, DJ Khaled?
Launching May 9, the MCM x SNIPES capsule is a love letter to the magic of Miami, blending the German luxury house’s legacy of craftsmanship with SNIPES’ deep roots in streetwear culture. The result? A heat-packed collection of apparel, bags, and accessories soaked in bold color, slick textures, and serious attitude. Think black, pink, white, and turquoise staples punctuated with glittery studs, oversized logos, and modern fits made to turn heads from South Beach to Berlin.
Designed to “Make it Miami,” the drop is more than a style statement — it’s a cultural fusion. Two exclusive bag collections anchor the line: elegant white leather editions sold only at MCM and a sleek black nylon series exclusive to SNIPES. Each reflects the DNA of the brand powering it.
To celebrate, MCM and SNIPES threw a launch party at the We The Best x SNIPES store in South Beach on May 9. With guests in attendance like DJ Khaled (SNIPES Chief Creative Officer and face of the campaign), Swae Lee, Ms. Sung-Joo Kim (Owner & Chairwoman of MCM), and Dennis Schröder (CEO of SNIPES), Lisa Hochstein and other tastemakers, everyone came together to celebrate fashion, music and street culture while getting a first look at the collection.
"As SNIPES' Chief Creative Officer, I'm focused on bringing iconic collabs to the people — and this one with MCM really shows up and shows out,“ said DJ Khaled, "The fact that it’s inspired by the 305 makes it personal for me. And launching it at SNIPES and my We The Best store. What we got is another one!“
The collection is available online and in select SNIPES and MCM stores across the US and Europe — in limited quantities only.
Photos courtesy of MCM and SNIPES
From Your Site Articles
- Billie Eilish's Latest Modeling Gig is with MCM ›
- It's Called Fashion!: Honey Dijon Links Up With MCM ›
- MCM and PAPER Team Up for 'Festive' Campaign ›
Related Articles Around the Web
