Lancôme Taps Mert & Marcus for Their First Ever Beauty Collab

Lancôme Taps Mert & Marcus for Their First Ever Beauty Collab

By Jeena Sharma
Jan 21, 2020

Lancôme teams up with famed fashion photographers Mert Alas and Marcus Piggott for their first ever beauty collaboration.
The duo, whose work has appeared in Vogue, Interview Magazine, and W, and whose major clients include Dior, Louis Vuitton, and Fendi, have been commissioned to create a capsule makeup collection.

The line will be part of the color cosmetics range for nighttime and include a makeup kit for the eyes, the Eyes Cold as Ice Kit, and one for lips, the Flaming Lips Lip Kit.

There are also liquid eye shadows in four matte-to-glitter shades; an eye-shadow palette in 10 hues; the Teint Idole Ultra Duo Stick, a highlighter-and-blur combination, in two shades, and L'Absolu Rouge lipstick in matte to sheer finishes, WWD reports.

"We have tricks for how we work with our women's lips or eyes, or how we can make their cheeks a little longer," Alas told WWD. "We were interested in taking these photographic techniques and our expertise in beauty into the cosmetics world and developing products out of them."

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For the collection, the duo made the "dna of Lancôme" an integral focus, and described the French cosmetics brand's consumer as "sophisticated, elegant, contemporary, Parisian, women of lifestyle and of the day mostly."

Still, don't expect the collection to be subtle or have soft pastel colors. On the contrary, the creatives wanted to "bring saturation; absurdity; a little more surrealism; bold, bigger lips, and eyes bluer than blue."

​"For the past 25 years, as image-makers we have worked to break rules, push boundaries and stretch the limits of our acceptance within fashion photography," Alas continued. "Our photography has always tended to be a little on the dark side. I needed more questions, substance and depth. It was important that this rebellion was reflected in our makeup collaboration. We wanted to create a woman for Lancôme who is more nocturnal, to add a dark side to this iconic brand that all women love. After Dark came from there, because we wanted this character to be more of a night cat and slightly more dangerous."

This isn't the first time Lancôme has partnered with creatives for a color cosmetics line. Over the years, the likes of Chiara Ferragni, Proenza Schouler and Olympia Le-Tan have all created capsule collections for the brand.

The limited-edition line is due out in Europe starting in February and the U.S. in March.

Photo via Instagram