Kim Kardashian recently announced that her Skims shapewear line would start making masks. And while the focus was supposed to be on the brand's donation of 10,000 masks to COVID-19 relief efforts, an "offensive" and "culturally insensitive" advertising gaffe has ended up taking center stage instead.
Over the weekend, Kardashian posted the announcement to her Instagram alongside photos of models wearing the masks, which supposedly come in five "nude" shades. That said, it didn't take long for people to notice that one dark-skinned model was just given a black mask, rather than one that actually matched her skin tone.
You literally made the black models mask TOTALLY BLACK. You do realize black people aren’t the color black like white people aren’t paper white? The other skin tones are fine but why couldn’t you make a dark brown color?
you’d think this family would know shades of black skin tones considering their kids are black too and you’d think by now they would know that this is not a black nude tone but go off kimberly with your profiteering on casual racism...... https://t.co/4aX2IfZaFQ