Kim Kardashian recently announced that her Skims shapewear line would start making masks. And while the focus was supposed to be on the brand's donation of 10,000 masks to COVID-19 relief efforts, an "offensive" and "culturally insensitive" advertising gaffe has ended up taking center stage instead.
Over the weekend, Kardashian posted the announcement to her Instagram alongside photos of models wearing the masks, which supposedly come in five "nude" shades. That said, it didn't take long for people to notice that one dark-skinned model was just given a black mask, rather than one that actually matched her skin tone.
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NOW AVAILABLE: SKIMS Face Masks in 5 colors at SKIMS.COM. Buy 4 for $25 now and enjoy free shipping on domestic orders, while supplies last. To support the COVID-19 relief work efforts and help protect those on the frontline, SKIMS is donating 10,000 Seamless Face Masks to our charitable partners: @baby2baby, @goodplusfdn, @lafoodbank, and @domesticworkers.
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"Kimberly, is black supposed to be her nude?" one person wrote, while another added, "You do realize Black people aren't the color black like white people aren't paper white?"
"The nude shade for the Black model is inaccurate, offensive, and culturally out of touch," as critic also pointed out.
Meanwhile, others took issue with the fact that she should "know shades of Black skin tones considering [her] kids are Black too," before accusing Kardashian of "profiteering on casual racism."
The nude shade for the Black model is inaccurate, offensive, and culturally out of touch.— MARCEY LINDSEY (@MARCEYLINDSEY) May 16, 2020
Kimberly, is black supposed to be her nude? https://t.co/qwzkYyj9Qu— BeckyWithTheGoodHair (@Beckyy_n) May 16, 2020
You literally made the black models mask TOTALLY BLACK. You do realize black people aren’t the color black like white people aren’t paper white? The other skin tones are fine but why couldn’t you make a dark brown color?— Liz (@wednesdaycxfe) May 16, 2020
“shades of Nudes” pic.twitter.com/VUlH701JxE— #COLA4ALL | y’all don’t read 🥴 (@anthoknees) May 16, 2020
you’d think this family would know shades of black skin tones considering their kids are black too and you’d think by now they would know that this is not a black nude tone but go off kimberly with your profiteering on casual racism...... https://t.co/4aX2IfZaFQ— 𝒸𝒽𝒶𝓁𝓊𝓀𝓎𝒶 (@balenciogre) May 17, 2020
Kardashian has yet to respond to the backlash.
Photo via Getty
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