It seems that Gucci's Alessandro Michele can't get enough of Disney's favorite rodent. Remember those Mickey Mouse head bags that popped all over his Spring 2019 runway? He also used them as prints throughout his Cruise 2020 lineup on clothes and accessories. And now, he's dedicating an entire collection to the cartoon character.
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Coinciding with the upcoming lunar calendar year, with starts on January 25, the capsule spotlights Mickey Mouse front and center in honor of the Chinese Year of the Rat. To mark the occasion, the luxury brand released a special campaign today that features models sporting the collection as they hang around at Disneyland with Mickey himself.
The photos and accompanied video were taken by photographer and director Harmony Korine, who worked with the brand on several projects last year including the Gucci Mane-fronted Cruise 2020 campaign and the most recent holiday campaign. Ni Ni, Earl Cave, and Zoë Bleu star in the series of images as they goof around and explore famous attractions such as Splash Mountain, the Mad Tea Party, and the Sleeping Beauty Castle.
Unique to this collection is a revival of a Mini GG pattern from the Gucci's archives with Mickey Mouse imagery applied to it in various sizes. According to the brand, the print has been introduced in reference to a fabric first used in the '80s, and the original design has been upgraded with hi-def digital printing. In addition, many of the pieces contain a brown leather tag identifying the official Disney x Gucci collab.
The collection will launch January 3, 2020 in stores and online. See below for full campaign credits and video.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer: Harmon Korine
Hair Stylist: Alex Brownsell
Make Up: Thomas De Kluyver
Styling by Alessandro Michele
Location: Disneyland Resort in California
Ni Ni's Make up: Gao Jian
Photos courtesy of Gucci