Beauty blogger and YouTube sensation Gigi Gorgeous is launching her own makeup collection. The 27-year-old, who has routinely and candidly shared her transition journey, mentioned the lack of inclusivity as one of the primary motivators for the new launch, WWD reports.
Gigi Gorgeous Cosmetics is a collaboration with Ipsy, the beauty subscription service co-founded by Michelle Phan. "They were one of the first companies to reach out and work with me when I landed in L.A. and started my career," Gorgeous told WWD. "We stayed in touch ever since."
Launching on November 1st, the line includes a "Less is More" lip gloss ($16), a contour brush ($18), and a duo matte bronzer and blush in two shades ($24).