Why has it become to covetable? The answer may be its simplicity; the tan and black design allows for endless color experimentation, but the flattering tones also stand out on their against all skin colors. Miranda Priestly would approve of its classic, timeless appeal. These days, logos are making a huge comeback into fashion, but in a more Neo-Dadaist, playfully ironic way — a huge shift from the logomania of the early 2000s, when clothing labels were used as obsessive signifiers of wealth. These days, it's more about appreciation and humor (even if it feels like fashion is trolling us). If you want to cop the look, you can shell out $600 for this Fendi leather iPhone case.