
It's Called Fashion!: Elle Fanning for Coach
BY
Andrew Nguyen | Feb 20, 2025
"It's Called Fashion" is PAPER's monthly roundup of the newest arrivals, capsules, collaborations and campaigns. Keep scrolling to see February's biggest fashion news.
Coach launched its campaign, “On Your Own Time,” which stars global ambassadors Elle Fanning, Nazha, Kōki, and Youngji Lee and introduces the brand's Spring 2025 collection that, as the name suggests, encourages people to go through life at their own pace.
"I love the freedom and spontaneity of the photography, the sense of a personal, stolen moment within a busy urban crowd," said Creative Director Stuart Vevers in a press release. "Elaine [Constantine] has a special talent for capturing these honest, unstudied and expressive images that I think feel very Coach."
Photography: Elaine Constantine
Stella McCartney launched its Summer 2025 campaign, starring Alex Consani, Myha’la, Eva Mendes and RAYE, shot by Ethan James Green in New York. The main images are juxtaposed with birds generated with AI, as the brand hopes to inspire people to see from different perspectives, particularly a bird’s eye view. It's a continuation of the "Save What You Love" message that opened the runway show, in which the collection was made with 96% conscious materials, making it the brand’s most sustainable edit to date.
The brand explained in a press release: "With nearly 50% of avian species in decline and 3.4 billion birds harmed or killed for feather down annually, it is a reminder that there could someday be a world where these creatures live only in fantasy if we do not save what we love."
Photography: Ethan James Green
Michael Kors released its Spring 2025 campaign with new faces of the brand: actor and musician Suki Waterhouse and actor and producer Logan Lerman, shot by Mert Atlas and styled by Emmanuelle Alt in Ibiza.
"Ibiza is the perfect destination – it’s got charm, character, great beaches and this wonderful sort of hippie boho vibe mixed with a very modern glamour,” said Michael Kors in a press release. "And I’m beyond excited about our cast this season. Suki is the epitome of a hyphenate — a fabulous singer, writer, performer and actress with amazing personal style. And Logan has energy, style and that classic Hollywood movie star look. I’m so excited for everyone see the two of them in a new light in this campaign."
Spring 2025 also introduces a new content series, called "Hotel Stories," which will highlight a boutique hotel in the season’s featured destination curated by Kors.
Photography: Mert Atlas
Grammy-nominated artist, GloRilla, was personally selected by Rihanna to become the first-ever partner across all Fenty apparel and beauty brands for Spring 2025, which includes Savage X Fenty, Fenty Beauty, Fenty Skin and Fenty Hair. That means there'll be a series of campaigns through April that will debut new Savage X Fenty collections, as well as highlight Fenty Beauty products and looks.
"I’m beyond excited to be the first-ever joint partner for Fenty brands for Spring 2025!" GloRilla said in a press release. "Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honor. This spring season is all about celebrating confidence, boldness, and embracing your glow. I can’t wait for y’all to experience it all!"
Photo courtesy of Savage X Fenty
Burberry unveiled "It’s Always Burberry Weather: London in Love," a continuation of the "It’s Always Burberry Weather" campaign released last October celebrating a series of love stories while highlighting trench coats from the brand's Summer 2025 collection.
Referencing classic '90s and 2000s rom coms, the cast includes actors Kate Winslet, Aimee Lou Wood, Chen Kun, Jodie Turner-Smith, Micheal Ward, Nicholas Hoult, Richard E. Grant and Son Suk-ku, as well as models David Gandy, Liu Wen and Naomi Campbell. The campaign launched with film consisting of six short vignettes that explore love, life and the rain.
Photos courtesy of Burberry
Pandora's message for this year is: Be love. And for the latest chapter of its "Be Love" campaign, the brand tapped actress Winona Ryder, supermodel Iman and more to spread the message of love's transformative power, featuring the most iconic Pandora jewelry, like the Be Love Heart Charm, Essence Organically Shaped Bangle and the UNICEF Charm.
“It’s really to listen and to try and be as understanding as possible,” Ryder said in a press release. “Seeing things through a different perspective, that represents love to me – it's just a profound way to experience it.”
Photos courtesy of Pandora
Sustainable brand Reformation hard launched its boyfriend, Pete Davidson, as the "go-to complement to beautiful and talented women everywhere." The campaign features Davidson lounging in limited-edition sweatshirts and boxer briefs, "to cuddle up with when you want to watch your shows on the couch."
Photos courtesy of Reformation
For Valentine’s Day, Sky Ferreira starred in the campaign for I.AM.GIA's "Fatal Attraction" collection — "a mix of nostalgic Tumblr vibes and modern femme fatale energy." Red and pink pieces inspired by vintage pin-up silhouettes are accented with bows and playful prints for a balance of sweet and sultry
Available now at iamgia.com.
Photography: Indiana Piorek
The North Face is celebrating 40 years of the Mountain Jacket with a new collection and campaign with BRIT Award-winning pop star Griff.
"Just like music, it’s just as important to me to express myself through fashion and the clothes I wear," Griff said in a press release. "Having the opportunity to work with an iconic brand like The North Face and being a part of the global campaign for the 40th anniversary of the Mountain Jacket has been amazing."
Last Thursday, The North Face and Griff continued the celebration with an intimate dinner at Casino in the Lower East Side for special friends and family of the brand like Emily Ratajkowski, Iris Apatow, Evan Mock, Quil Lemons, Myles Loftin, Lumia Nocito and more.
Photos courtesy of The North Face
This month, APL launched the Euphoria, their newest running shoe, named after the euphoric feeling of a dream. The style uses the brand's new Naked Net upper, a super breathable and lightweight material, so it offers support while feeling like they're barely there. It's available for men and women in Ivory/Sandstone, Harbor Grey Black, Black/White, Energy/Cobalt/Laser Red and Fusion/Pink/White
Available now at athleticpropulsionlabs.com.
Photos courtesy of APL
Stella McCartney and Adidas launched the Rasant trainer, which debuted at the Summer 2025 runway show during Paris Fashion Week both on and off the runway. The high-top shoe is made, of course, from vegan materials, comes in both all-white and all-red and references vintage racing shoes, as well as a style from Stella’s first-ever collection presentation in 2001.
Available now at stellamccartney.com.
Photos courtesy of Stella McCartney