Converse Is Bringing Back East Village Cool

Converse Is Bringing Back East Village Cool

Converse launches this week its new collaboration with MadeMe, a girls streetwear brand known for embracing the queer, rave and riot grrrl culture of downtown New York City.

The collab's signature piece is a platform Converse One-Star, which was a staple on the 1990's NYC club circuit. And speaking of club scene staples, Converse enlisted the legendary Boris Zuborev of East Village Shoe Repair who was the man who created the giant platform shoes worn by every club kid at Limelight's Disco 2000 back in the day.

Richie Rich, Desi Monster, Michael Alig and Astro all wore Zuborev's platform sneakers. "If they didn't wear our shoes," Zuborev told PAPER, they wouldn't be accepted at Limelight."

Related | Converse Teams Up with Ultimate Cool Girl Brand MadeMe

Boris Zuborev

Lourdes Leon and MadeMe Creative Director Erin Magee

The highest platforms Zuborev ever created were 3 ½ feet tall, and since the '90s he's been doing lots of work for underground Japanese shoe companies.

Zuborev is surprised the classic club look would have a renaissance. "I never paid attention much to all this," Zuborev said. "I never thought this was going to come back." Luckily MadeMe's Creative Director Erin Magee, and many vintage-obsessed millennials demanded the style come back.

The Converse x MadeMe collab, including the platform Converse One-Stars and apparel, launches May 24th at, Urban Outfitters and Dover Street Market.

Photos via BFA