Coachella is Suing Urban Outfitters For Using Its Name to Sell Tassel Garments and the Like
Fashion

Coachella is Suing Urban Outfitters For Using Its Name to Sell Tassel Garments and the Like

In what surely is the greatest collision of two of the most ridiculed brands of all time, Coachella is now suing hipster-haven Urban Outfitters for trademark infringement. What a happy, happy day.

As reported by LA Weekly, Coachella alleges that Urban Outfitters' brand Free People used 'Coachella' for product names and descriptions, because what else do you call a flower crown or a faux suede vest other than 'Coachella swag'? H&M are the only clothing company that is currently permitted to use the Coachella name because they obviously paid a whole lot of money to do so, so naturally they're seeking all the profits from the Urban Outfitters sales as "damages".

The music festival also claims they sent Urban Outfitters a cease-and-desist last year which the brand clearly ignored because they had a whole market of upper middle-class white girls who would only invest in a floor length cardigan shawls if they could pass it off as weekend one Vanessa Hudgens-chic.

It's a cruel world.

[h/t Pitchfork]
Image via Benjamin Lozovsky/BFA.com