Blaketheman1000 is officially bi-coastal in his two most recent singles "Traffic" and "Magician,"the latter of which dropped today, infusing his signature SoundCloud rap sound with a sticky summer So-Cal twist.
Blake Ortiz-Goldberg has made his mark in the underground New York art scene with Blaketheman1000, his inescapably downtown pop project. Since Blake’s move to New York in 2018, the 27-year-old artist has capitalized on his apparent savvy for networking and collaborating with other young talents on the rise.
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While he’s probably joking when he calls himself the “Downtown Dimes Square Diamond” in his 2022 single “Dean Kissick,” his performance CV speaks for itself: headlining shows at popular insider venues like Honey’s and Ming’s Cafe, closing out Forever Magazine parties at Russian Samovar and KGB Bar, getting featured on New York’s cult-favorite substack Perfectly Imperfect and co-managing the Frost Children, the buzzy duo comprised of NYC-based siblings Lulu and Angel Prost. And even though he has yet to release an album, his well-attended live shows only prove that his New York community is eagerly awaiting more.
Now, during a recent Los Angeles foray, he's come home with two videos directed by Sarah Ritter: “Traffic” and “Magician.” While both have a summery nostalgic feel, “Magician” leans into Blake’s post-internet aesthetic with heavy DIY production that transports you into the peak early-2000s MySpace era. Filmed in an ice cream truck near a local Disneyland skate park, you can taste the salty air and feel the sticky ice cream hands.
"We shot the video at a skatepark in Anaheim, California with some pro bladers and some amateur skaters," Ortiz-Goldberg tells PAPER. "Parker Richardson, one of the pro bladers, did the motion graphics," he explains. From Good Humor’s Strawberry Shortcake pops to Blake’s mid-song 2010s autotune moment, the video radiates a kind of serotonin-filled nostalgia that can only come from grade school summer break. In capturing this feeling sonically as well, the result is a summertime bop that strays from his Brooklyn rap sound.
Whether you buy into the scene he’s repping or not, Blaketheman1000's rap-meets-electro-pop singles are catchy, with campy lyricism and light-hearted synths that are proven to get stuck in your head.
Check out PAPER's premiere of Blaketheman1000's "Magician" video below.
Photography by Sarah Ritter