Welcome to Alexis Bittar’s 'Bittarverse'

The Bittarverse — a mockumentary-style series depicting the wayward lives of an NYC cast of characters —is released to an ever-growing audience on IG Reels. The Bittarverse characters, who subtly rock Bittar’s signature bangles and sumptuous pieces, comprise an expanding set of personalities, from the glamorous Upper East Side “emotional terrorist” Margeaux (played by Patricia Black), to her assistant Jules/Hazel (Julie J) struggling to meet her crazy-making demands while striving towards her own dreams, to Jules’s very needed friend and confidante, Gia Love.

Unlike most other fashion social media campaigns, the Bittarverse isn’t afraid to deal with the complexity of this very messy industry, which is of course defined by its creativity and opulence, but also by its racism, transphobia and general elitism. Poking at the bear of the industry can be uncomfortable when you’re in the business of selling jewelry, but it’s a very Alexis Bittar thing to do. “When I bought my business back in 2022 and relaunched, I felt a sense of freedom and a big dose of 'fuckits,’” Bittar tells PAPER. “I do like to poke fun at the fashion business because we can be so ludicrous. There is always a sense of elitism sliced with the 'Emperors’ New Clothes' that is so delicious to draw on in satire.”

But beneath the heat of mockery is an undeniable heart; the Bittarverse is a love letter to New York City and its inhabitants who are trying their best to make it in a city that never stops throwing wrenches in their plans. “There’s the glossy image of making [it in New York City] and the reality,” Bittar tells PAPER. “You make your dreams happen from 5 to 12 p.m., but during the day you’re doing some shit you would never think you’d be doing for someone you can’t stand. Usually that someone is loaded with money and completely out of touch with reality, but you get your war wounds and learn how to navigate the Big Apple."

Indeed, the Bittarverse is all about those living with those war wounds, who are still striving despite them. And who best to embody the joy and struggle of making it in the city than the iconic House of LaBeija? Members of the House of LaBeija are joining the Bittarverse cast and bringing all the heart and excellence it's known for. Now combining forces with one of the most dynamic brands in fashion, they are sure to add many bright sparkles to the Bittarverse’s expanding sky.

PAPER was lucky enough to chat with the ever-growing cast of the Bittarverse. As the Bittarverse is all about the highs and lows of making it as an artist in the Big Apple, we wanted to know: What has being an artist and creative in NYC taught you?

Julie J., plays HAZEL/JULES

"When you’re an artist in New York City, it’s almost a requirement to have a tenacious spirit, and I think I’ve learned over the years that you get from this city what you give to this city. If you’re committed to the hustle and put the work into who you want to be and what you want to accomplish, you can truly accomplish anything. One more thing: it’s important to be happy on the way to happy. IYKYK."

Patricia Black, plays Margeaux Goldrich

“Say yes. Be present. Never give up.”

Gia Love, plays herself

"I've learned to allow myself to give into experiences and to share them. The act of sharing has been extremely important to my personal growth and development. It’s like wearing your experience and turning them into art, thus healing from the things that have caused trauma in my life. The only intention of my practice is to share and stay true to myself. New York is full of so many diverse experiences, making it the best place to create in. I get the opportunity to be myself and tell the stories through art and activism. That sounds fabulous to me."

Jeffrey Bryant (AKA Kiddie Liddah LaBeija), Global Overall Overseer and Trademark Owner of The Royal House of LaBeija

"In New York, you can feel utterly invisible one moment, then suddenly have someone asking for directions and everyone chiming in. Being an artist or creative here feels like a dime a dozen. However, what I've learned is that professionalism, time management and, most importantly, relationships are what truly set you apart from the gig economy. Don't settle for just getting your foot in the door. Build relationships, collaborate with a team and be supportive and enthusiastic about projects, even if it feels like your first chance. After all, New York is a backdrop, and anyone can participate. But your artistic direction is yours, and strong relationships are what will make your mark."

Emolsa LaBeija, Content Creator/ Model and All-American Runway

"As a creative in New York, I have learned that it’s not always about what you can do, but who you know and how much you’re willing to sacrifice to get what you want."

NYC Mother Samil LaBeija, Content Creator/ Model and Fitness Enthusiast

"Living as an artist and creative in New York City has shown me there are no limits. We're in an era of full access to streaming, with our own platforms to voice ourselves. We've become more visible in a world that once restricted our self-expression. This journey of self-discovery, as I walk in my purpose to serve, is helping me learn my strengths. Together, we can all thrive in this new era."

Vivian Royster (AKA Vivian LaBeija), The Queen Mother of the Royal House of LaBeija and Make Up Consultant

"As an artist, transitioning in Philadelphia was a big decision. What I didn't realize at the time was the toll it would take. In that struggle to survive and live authentically, I lost touch with my creative talents, especially those related to makeup artistry. But in New York City, everything changed. I rediscovered my passion for makeup and my desire to inspire and empower others. I remembered my knack for creation and my unique fashion sense. New York taught me a valuable lesson: When opportunity strikes, grab it with both hands and run with it! Here, I've embraced the chance to fully express myself as an artist and explore my full potential as a woman."

NYC Father Marcus LaBeija, Operations Manager and Film/ TV Producer

"For us artists here in New York City, it's the perfect place to blend our passion with our creativity. Here, you can surround yourself with that same passion, fueling your own artistic journey. Developing your artistic process takes commitment. Years ago, mine was built on dedication, passion and clear direction. However, there's no guarantee of success. This artistic path requires a spiritual side, a deep faith in yourself. It's a lifelong balancing act, not a struggle. Living as a creative in this city has taught me a crucial lesson: To effectively represent yourself in your work, you need a healthy work-life balance. This balance fuels the service you provide through your art."

Photos courtesy of Alexis Bittar