Hot on the heels of last year's surprise release of his first album on Warp Records, Yves Tumor unveils today the dark clip for "Lifetime."
The video, directed by Floria Sigismondi, whose iconoclastic punk visual style has been seen in a range of Highly Important Videos, from Marilyn Manson's "The Beautiful People" to Christina Aguilera's "Fighter," is a hellacious journey into Yves Tumor's psyche. These rich visual references fuel the latest glimpse of the rising queer artist's Safe In the Hands of Love.
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In "Lifetime," Yves alternates between a corseted and checker-suited punk icon — red wig, black lipstick, and all — and a horned devil figure. He appears caught between the struggle of his persona and darker, self-destructive instincts. While dressed as the devil, he's pulled in varying directions by red nylon ropes attached to him. That push and pull proves to be perfect stimuli for the kinetic rock track, during which Yves pleads "give me three more weeks to sort this out, I swear I'll prosper."
Judging from the look and feel of "Lifetime," it's clear Yves will continue to do just that. He is currently on a sold-out world tour, so if you're in New York today or tomorrow, catch him live at Brooklyn's National Sawdust before he hits the festival circuit stateside and in Europe. Get your tickets to all upcoming dates here.
Revisit Yves Tumor's acclaimed Safe In the Hands of Love, below.
Photography: Floria Sigismondi (Courtesy of Biz3)
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