After announcing its return to the fashion calendar this year, which includes its first foray into couture this summer, Pyer Moss continues to explore film as part of the label's chase towards a stylish, inclusive future.
In the third installment of celebrated designer Kerby Jean-Raymond's "Always Sold Out'' film series, actress Tracee Ellis Ross showcases the struggle of sourcing the latest It-bag or jacket once a capsule hits stores. Often sold out within minutes of online restocks, fashion fanatics and stressed out interns are left to their own devices, often scrambling to call boutiques worldwide in pursuit of one coveted piece.
The series' newest short film follows parts 1 and 2, matching the satirical, replicating tone about chasing the hottest retail commodity. While " 'Always Sold Out' — A Love Poem,'" by Marika Brown and "'Always Sold Out' Part 2 'Think Bigger,'" with work by Evan Williams feel like a love letter to New York street style and culture, Ross' cameo zooms out to the global retail landscape.
Throughout the short skit, titled "'Production and Persuasion' — A cry for help by Tracee Ellis Ross," the star is giving us international tempress. The Blackish frontwoman channels a High Street Chav and LA Valley girl, among other impressions, while ringing stores in search for the newest collection fresh off the runway.
"Let me tell you something, I will send you ten thousand cheesecakes over to you if you make our fucking clothes," Ross exclaims, in a thick, caffeine-fueled New York accent. Honestly, same.
Channeling a high fashion executive, Ross is clad in the label's signature tailored suits from "Collection 3," debuted during New York Fashion Week for Spring/Summer 2020. She kicks her white boots up on the desk, screaming at sales associates for their bureaucratic-filled incompetence as she's channeling the fashion gods for guiding her spirit throughout the process.
Staples of Pyer Moss' brand ethos are sprinkled throughout the video, slyly critiquing the industry's long-held problems ranging from inadequate size representation to ethical treatment of workers. Okay, class consciousness!
While we all await "Collection 4," arriving in New York this September, we'll just have to feel spiritually connected to Ross at this moment. Watch the dramatic performance, directed by Jean-Raymond and the Films by James team, below.